We Broke Facebook Ads so You Don’t Have to

Struggling with Facebook Ads? You’re not alone. Most campaigns fail because of a handful of common mistakes – from pulling the plug too early to underestimating creative and funnel strategy.

At Aesthetic Studios, we have run millions in ad spend for brands that turn over seven and eight figures. We have seen every mistake under the sun, and we have fixed them. This is your shortcut to five years of lessons in one guide. No guesswork, no jargon, just the truth about why your Meta ads might be bleeding cash and how to fix it.

This is the same approach we use for our million dollar clients, tailored here so you can skip the costly mistakes and start scaling profitably. We will even connect the dots to other parts of your marketing so your ads stop living in isolation.

Mistake 1: Making Decisions Too Fast

Looking at one or two days of data is not enough to decide if an ad works. You need to give the algorithm breathing room. At minimum, spend the equivalent of your average order value before you decide to cut or scale. Panic moves kill profitable ads before they ever get a chance. If you are unsure how to measure success properly, check out how to measure paid advertising effectiveness.

Mistake 2: Editing High Performers

If an ad is doing well, keep your hands off it. Even small edits can reset the learning phase and wipe out momentum. Instead, duplicate it if you want to make tweaks. We cover this mindset more in our guide on A/B testing in paid ads.

Mistake 3: Under-Spending on High Ticket Items

If your product sells for $400 but you are only spending $10 a day, you are starving your campaign of data. Spend in line with your product price so Meta has enough information to optimise.

Mistake 4: Overloading Creatives

Too many creatives in one ad group is a silent killer. Meta will funnel most of your spend into one or two, leaving the rest untested. Keep groups lean so every asset gets a fair shot.

Mistake 5: Wrong Campaign Structure for Testing

Creative testing in CBO campaigns means Meta calls the shots, not you. For clean tests, run them at the ad set (ABO) level so you control the spend distribution.

Mistake 6: Overspending in the Middle of Funnel

Retargeting audiences are smaller and high intent, but they are also easy to exhaust. Most of your budget should be in top-of-funnel acquisition, not middle-funnel overspend. If retargeting confuses you, read what is retargeting and why it matters.

Mistake 7: Weak Creative and Hooks

Your images and videos must be instantly clear. A vague ad or a weak hook in the first three seconds will kill your click-through rate. For deeper fixes, learn why your ads are getting clicks but not converting.

Mistake 8: Ignoring Technical Setup

Not enabling Automatic Advanced Matching on your pixel is leaving data on the table. Correct tracking leads to better optimisation. For high spenders, a secondary tracking platform is a must.

Mistake 9: Scaling Too Aggressively

Doubling budgets overnight on high spend campaigns often resets learning and tanks performance. Scale gradually, around 10 to 30 percent every few days.

Mistake 10: Neglecting the Landing Page

If your site looks unprofessional or converts under 1 percent, ads will not save you. Paid ads amplify what is already there. This is why we combine media buying with conversion-led design to protect ROI.

The Aesthetic Studios Difference

We have broken every Facebook Ads rule so you do not have to. We know which ones to follow and which ones to bend for big wins. For our clients, we act as both strategist and execution partner, ensuring budgets are spent where they make the most impact.

If you are ready to fix your ads, build a creative strategy that actually scales, and integrate paid traffic into a larger marketing machine, start by reading how paid ads support your marketing strategy and how to set your paid ads budget.

Next step: Stop flying blind. Implement these fixes, track them properly, and watch your paid ads turn into a reliable revenue engine.