Let’s be honest:
You’re not here because you want a website.
You’re here because you want a brand that looks the part, sells like a machine, and makes you proud to drop the link in your Instagram bio.
But how much does that cost?
At Aesthetic Studios, website packages start at $8,997. But before your eyebrows shoot up, let’s unpack what that actually includes – because spoiler alert: it’s so much more than a homepage and a contact form.
Table of contents
A Quick Reality Check
A website isn’t just a digital business card. It’s your pitch, your sales team, your brand story and your first impression – all rolled into one sleek little package.
So no, this isn’t a quick Wix job from your cousin’s ex who “knows a bit of code”.
You’re here because you want it done right. And that means doing the groundwork.
Step 1: Ideation & Discovery (AKA the Interrogation Phase)
This is where the magic starts. We host a workshop that’s part strategy session, part therapy.
We’ll ask you a ridiculous number of questions about your business. Like, really personal ones. How do you want to be seen? What are your customers afraid of? Where are the gaps between what you’re saying and what they’re hearing?
It’s invasive for a reason – we can’t build a site that works without knowing what makes your brand tick.
What You’ll Get:
- Consumer Persona Deep Dive: Psychographics, behaviours, fears, goals – we break down your dream client like a true-crime documentary (minus the creepy music).
- StoryBrand Messaging Guide: Based on Donald Miller’s StoryBrand framework, this doc gives you a crystal-clear message. It’s the strategic engine behind every word and design choice.
Step 2: Wireframes That Work
Next up, we map your site out in Figma. And we don’t just mean the obvious stuff – we’re talking every single page: 404s, blog post templates, thank you pages, all of it.
Why It Matters:
- We analyse your real user data (Google Analytics, heatmaps, etc)
- We talk to your sales team to understand customer pain points
- We plan user journeys to answer key questions and drive conversions
We also craft your sitemap based on user behaviour and data insights – not guesswork. It’s like GPS for your site’s content.
Step 3: Copywriting That Sounds Like You
Once the wireframes are good to go, we move onto copy. But this isn’t just a one way content drop – we co-create your website messaging together inside the Figma file.
You bring your expert voice, we bring the clarity, tone and conversion psychology. Together, we make your message unmissable.
It’s all built on your StoryBrand strategy, of course. (Read about how that works here.)
Step 4: UI Design That Actually Feels Like You
While the structure is being shaped, our design team is secretly building your dream look behind the scenes.
Want scrolling effects, animations, something wild you saw on Awwwards? We’ve got you. WordPress gives us flexibility to go hard. (Shopify or Squarespace? We’ll work creatively within the limits.)
And don’t worry – we guide you through every design decision. No “designy” jargon. Just support and direction from people who get your mission.
Step 5: Development
Now we bring the whole thing to life.
Responsive, fast, secure, and SEO-ready – we don’t mess around when it comes to the build. Whether it’s a straightforward service site or something complex with booking systems and product templates, we get it done.
Extras? Always.
Every Aesthetic Studios site comes with these juicy inclusions:
- Domain & Plugin Support: Confused by hosting, DNS or plugins? We’ll handle it.
- Speed Optimisation: No one’s waiting 5 seconds for your homepage to load. We make sure it flies. (Unlike ours though, we like fancy 3D interactive elements)
- Design Direction: We help guide the look and feel – ongoing.
- Coaching & Support: From launch help to ongoing advice, we’re not the ghosting type.
What You Get for $8,997
This package is perfect for small-to-midsize businesses, and includes:
- Homepage
- 1 – 2 service pages
- About page
- Contact page
- Blog overview + article template
- 404 & 505 pages
- Thank you page
- Pricing page
- Calendar booking page
- Product page template OR case study template
Bigger site in mind? Custom builds, eCommerce, membership functionality, complex integrations or big content-heavy projects can head upwards of $30,000+. We’ll scope it out based on what you need – no nasty surprises.
TL;DR?
You’re not buying a “website.” You’re investing in:
- A proven conversion based strategy
- A collaborative, guided process
- Design that reflects your brand (and looks 🔥)
- Copy that connects and converts
- Tech that’s fast, smooth and scalable
- Support that actually shows up when you need it
If you’re serious about your business, your brand and your growth – this is where you build it properly.
Ready to make your website your best sales tool?
Let’s chat.