How to Include Influencer Marketing in Your Brand Strategy
Have you ever wondered why certain brands seem to have skyrocketed overnight? Chances are, they’ve tapped into one of the most dynamic realms of digital marketing: influencer marketing. This powerful strategy might be your golden ticket to amplifying your brand’s visibility and authenticity. But what exactly makes it so effective?
80 Branding Statistics Every Business Owner and Marketing Leader Needs to Know in 2024
If you’re a business owner or in a leadership position, you probably understand the impact branding has on the bottom line. However, with the rapid changes in technology there’s no doubt that consumer purchasing behaviour is also changing. It’s no surprise that the way you approach design should also change to meet these evolving trends. The question is, what are these trends, and how do you respond effectively? However, amidst the plethora of advice and statistics available, it can be challenging to discern the key factors that truly matter.
How to Use Color Psychology to Choose the Right Colors for Your Brand
Colours have a profound impact on our emotions, perceptions, and behaviour. Understanding the basics of colour psychology is the first step towards harnessing the power of colours for your business branding strategy. So let’s get into the fundamental concepts that underpin finding your perfect brand colour and its relevance to influencing your customers.
What is Typography: A Comprehensive Guide to Typography in Design
Did you know that typography has been shown to have an impact on a buyer’s emotional state and their perception of brands (Source: CXL)? Typography has the power to shape perceptions, evoke emotions, and tell your brand story in a way that connects to your buyer. In this article, we’ll talk about exactly what typography is and how it can be applied in your business.
