Paid advertising for fast growth
Stop chasing cheap clicks.
Get PPC campaigns and digital advertising strategies designed to drive sales, not vanity metrics.
PAID ADS AGENCY TRUSTED BY
Launch ad campaigns with confidence
Stop donating money to Meta & Google
Your ads stop being a “hope and pray” experiment and start running like a profit engine that earns more than it spends.
Actually understand what we’re doing
Plain-English explanations of Google Ads, Meta Ads and PPC funnels so you can follow the strategy and know where your money’s going.
Guidance from proven ad strategists
Direct access to specialists who’ve managed millions in Google, Facebook, Instagram and TikTok ad spend.
Your ad account stays in your control
Full ownership of Google Ads accounts, Meta pixels and all campaign data, so no agency can lock you out or hold your results hostage.
Choose your channels
Paid ads agency that puts their money where their mouth is
From PPC campaigns to full-scale paid media strategies, explore the platforms that match your audience.
Google Ads
Show up right when they’re ready to buy with campaigns built for high-intent traffic.
Meta Ads
Target the people most likely to click, scroll, and convert with creative strategy.
TikTok Ads
Stop the scroll and capture audiences with videos that hook fast and sells faster.
LinkedIn Ads
Get in front of the decision-makers, with campaigns made for B2B results.
We would
to partner with you
The risk running paid ads
Why aren't your ads working?
Paid advertising done badly doesn’t just cost money – it costs momentum, trust, and conversions. You’ve seen it happen.
What you can expect
Ads that pay for themselves
Paid media strategies you can actually understand, backed by proven expertise, full account ownership, scalable campaigns and responsive support when it matters most.
"I honestly wasn’t expecting much when I signed on with Aesthetic, just hoped for a slight improvement with my ads. But they ended up completely changing things. My cost per lead dropped significantly more than I thought it would, and I’m actually seeing results I can understand."
Marcus Stergiou
Director @ MPM Carpentry
Work with Australian based paid media experts
Ads management vs retainer
Two ways to work with a paid advertising agency, depending on how much control and consistency you want.
Paid ads management
Best for short-term projects or testing new channels. Paid ads management is a flexible, campaign-based approach where you only pay for the work delivered.
Flexible, project-based setup
Great for short-term campaigns or testing platforms
Pay for the work delivered, without ongoing commitments
Useful if you want to keep things light and hands-on
Paid ads retainer
Ideal for brands that want steady growth and consistent support.
A paid ads retainer gives you an ongoing partnership with PPC strategists who optimise, report and refine every month.
Consistent monthly partnership with PPC strategists
Ongoing optimisation, reporting and strategy built in
Long-term growth focus, not just short-term spikes
Predictable costs and reliable support
Book in a call with a
paid media specialist
Call > strategy > return on ad spend
Three steps to paid ads that scale
01
Book a quick call or free audit
Not sure where to start with ads? Jump on a call or let us dig into your accounts. Either way, you’ll walk away with clarity.
02
Get your custom game plan
Based on where you’re at, map out exactly what needs fixing – and how to create ad campaigns that scale.
03
Launch your ad campaigns
No drama, no delays. Just a clean strategy and confidence you’ll get a great return on ad spend.
"It’s taken me a long time to finally come across an agency that actually made a difference for my business. Since working with them, the quality and quantity of our leads have been exceptional, and our cost per lead has dropped more than triple! After just a few months, we were seeing results I honestly didn’t think were possible."
Hunter Jacobs
Real Estate @ Mcneice
Browse past projects
Case studies
- Case Study
Reggies
- +294% total sales YoY
Read More
- Case Study
Intoxicate Skin
- 13.2x return on ad spend
Read More
- Case Study
Wild Physio Fitness
- 400% increase in subscriptions
Read More
Paid advertising FAQs
Smart questions. Straight answers.
You’re not the first to ask.
Here’s what you need to know before you launch your campaigns.
What is paid advertising and how does it work?
It’s not just boosting a post and hoping for the best.
Paid advertising is a marketing tactic where you pay to place your message in front of a specific audience. You’ve probably heard of PPC (Pay-Per-Click) – that’s when you only pay when someone clicks on your ad.
These ads can show up in search results (Google Ads), social media feeds (Facebook, Instagram, TikTok), or even as display banners on websites.
How much does paid advertising cost?
Spoiler: it depends. Platform, competition, targeting and even your industry can wildly shift the cost.
You’ll need to wrap your head around CPC, CPM, and what agencies might charge to manage your campaigns.
Here’s a quick breakdown:
CPC (Cost per Click): Can range from $0.50 to $50 depending on your niche.
CPM (Cost per 1000 Impressions): Often lower ($5-$20) but best for awareness campaigns.
Monthly Budgets: Small businesses often start at $1,000 – $3,000/month for decent testing and scaling. Enterprise clients test $20k+.
Agency Fees: Can be a flat monthly fee or a % of ad spend, usually 10 – 20%.
Bottom line: paid ads aren’t just about spend, they’re about return. A well-optimised $2k budget can outperform a messy $10k one.
How quickly will I see results from paid ads?
It depends on the platform and your offer. But here’s a general guide:
Google Ads: Results can start within days, especially for high-intent keywords. Expect 2-4 weeks for optimisation.
Meta (Facebook/Instagram): Needs 1-2 weeks for the algorithm to learn. Best results often show after 30 days.
TikTok & Pinterest Ads: Slightly longer ramp-up, but can explode with the right creative. Give it 2-6 weeks.
Results also depend on your budget, audience size, and whether your offer is hot or meh. Fast results are possible, but consistent results come from strategy, not luck.
Which ad platform is best for my business?
Depends on what you’re selling and who you’re selling to.
Google Ads: Best for people actively searching (think plumbing services, B2B software, or “near me” searches).
Facebook & Instagram: Great for B2C brands with visual or impulse-friendly products (fashion, skincare, fitness).
LinkedIn Ads: B2B heaven. Ideal for services, SaaS, or anything targeting decision-makers.
TikTok: Killer for younger audiences and trend-driven products. But you need scroll-stopping creative.
Pinterest: Great for products in home décor, fashion, or events like weddings.
Wrong platform = wasted spend. The right one? A revenue machine.
What’s the difference between paid search and paid social?
Paid search (e.g. Google Ads) shows ads to people actively searching for something. Think: “emergency plumber”, “buy running shoes online”, “best CRM software”. High intent, fast results.
Paid social (e.g. Facebook, TikTok, LinkedIn) shows ads while people are scrolling. It’s interruption-based, which means you’re trying to grab attention, not answer a question. Great for building awareness, retargeting, and storytelling.
Paid search is about catching demand. Paid social is about creating it.
How do I measure the effectiveness of paid ads?
You’ll want to track both vanity metrics and revenue metrics. Here’s what matters:
CTR (Click-through Rate): Tells you if your ad is getting attention.
CPC (Cost per Click): Lower is better, but not at the cost of quality.
CPA (Cost per Acquisition): How much you’re paying for a sale or lead.
ROAS (Return on Ad Spend): Revenue ÷ Ad Spend. The ultimate health check.
MER (Marketing Efficiency Ratio): Total Revenue ÷ Total Marketing Spend. Good for the big picture.
Use tools like Google Analytics, Meta Ads Manager, and Looker Studio for dashboards. Bonus points if your agency breaks it down in plain English.
Should I manage ads myself or hire an agency?
You can DIY it – and lots of people start that way – but there’s a learning curve. Mistakes cost money.
Pros of managing yourself:
Cheaper (no agency fees)
Full control and oversight
Cons:
Steep learning curve
Platform changes every 5 minutes
You may not know what’s not working
Agencies bring expertise, testing frameworks, access to tools, and actual strategy. But make sure they’re data-led, not fluff merchants.
What’s retargeting, and why is it important?
Retargeting shows ads to people who’ve already interacted with your brand. Think: visited your site, added to cart, watched 50% of a video.
It’s insanely powerful because these people already know you – they just need a nudge.
Retargeting closes the sale you almost made.
How do I set the right budget for my paid ad campaigns?
Start with your revenue goals. Then reverse-engineer:
Know your target CPA or ROAS
Estimate how much traffic you need to hit your sales goals
Multiply by your average CPC
Also consider:
Your industry (some are more competitive)
Your customer LTV (lifetime value)
Testing phase vs scaling phase
Your ad budget should grow as your results do.
How do paid ads support my overall marketing strategy?
Paid ads are your demand accelerator. They:
Drive traffic to SEO pages while you wait for organic to kick in
Test offers fast before a full-scale launch
Support retargeting to increase conversions
Amplify content (webinars, blog posts, lead magnets)
They’re not a standalone strategy – they plug into everything else you’re doing.
What’s A/B testing in paid ads, and why should I care?
It’s the art of running experiments to improve performance.
You test one element at a time – headline A vs headline B, creative A vs creative B – to see what gets more clicks, conversions, or engagement.
Without A/B testing, you’re guessing. With it, you’re optimising.
How do agencies report ad performance to clients?
Good agencies don’t ghost you after launch.
Expect:
Weekly or monthly reports
Clear insights on what’s working and what’s not
Dashboards (Google Data Studio, Looker Studio)
Strategic recommendations, not just data dumps
If all you’re getting is a spreadsheet and silence… run.
Why are my ads getting clicks but not converting into sales?
Clicks without conversions = wasted budget.
Some common culprits:
Wrong audience targeting
Unclear or weak landing page
Slow website load time
Messaging disconnect between ad and page
Fix your funnel, not just your ads.
Is paid advertising worth it for small businesses?
Yes – if done right. It’s one of the fastest ways to grow visibility and drive sales.
Start small, test early, measure what matters, and scale what works. The right strategy will make your money work harder than any other channel.
What is MER in paid advertising?
MER stands for Marketing Efficiency Ratio. It’s your total revenue divided by total ad spend – and it includes all marketing spend, not just one channel.
While ROAS tells you if a single campaign is profitable, MER gives you the bigger picture across all efforts.
What type of creatives should I make for each stage of the marketing funnel?
Top of Funnel: Eye-catching, entertaining, high-value content (think hooks, humour, TikTok-style)
Middle of Funnel: Trust builders – reviews, case studies, behind-the-scenes
Bottom of Funnel: Direct offers, urgency, discounts, clear CTAs
Match your message to your buyer’s mindset. Don’t pitch a sale to someone who’s just met you.
Understand your marketing
Digital digest
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Are Paid Ads Dead? No, But Most of them are a Waste of Money
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Take a peak behind Aesthetic Studios as a digital marketing agency.
We would
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