Bite sized digital marketing blogs

Articles

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Should I Lead With a Problem or a Benefit?

When writing ad copy, one of the most common questions is: Do I start by poking at the pain, or do I paint the dream?...

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How Do I Write Scroll-Stopping Ad Copy?

Read this if you’ve ever stared at your ad copy thinking, “Why isn’t this working?” You’ve written what feels like a decent ad. It’s clear,...

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How to Turn One Idea Into 30 Days of Content

If your content strategy feels like you’re throwing spaghetti at the wall and hoping something sticks, it’s time for a reset. The secret to consistent...

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Are Paid Ads Dead? No, But Most of them are a Waste of Money

Let’s be real, paid ads can feel like a money pit. One wrong move and you’re watching your budget evaporate faster than your patience with...

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Is WordPress Actually Free? The Honest, No-BS Answer

You land on the WordPress homepage. Big letters. “Free.” You feel like you’ve hacked the system. But five clicks later, you’re staring at hosting costs,...

Smiling woman on a phone while working on a laptop in a creative office with cameras and soft lighting.

What Are the Best Hooks for Ad Creatives?

Most ads fail before they even get a chance to succeed. Not because the product is bad or the audience is wrong, but because the...

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What Are Examples of High-Converting Headlines?

If your headline flops, your ad is already on life support. You could have the most stunning creative in the world, but if the first...

A person watching a TikTok video on a smartphone, featuring a creator making a heart gesture against a pink background.

How to Structure Video Creatives that Convert

Ever spent days editing a sexy, high-energy ad only for it to flop harder than a reality TV reboot? You’re not alone. Most ad creatives...

Person holding a TikTok logo sticker and a black smartphone, showcasing social media engagement.

How to Turn One Idea Into 30 Days of Content

If you’re struggling to keep up with content and feel like you’re just throwing spaghetti at the wall, here’s the fix: turn one idea into...

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Case studies

No magic wands, just smart strategy, bold creative, and metrics.

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Reggies

Reggies was launching into a highly competitive market with zero existing brand awareness. There were no assets, no ad account,...

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Young woman holding a bottle of IX Intoxicate Gel Cleanser, smiling for the camera in a bright, clean bathroom setting.

Intoxicate Skin

Skincare is brutal. The market is clogged with glossy giants - L’Oréal, The Ordinary, and celebrity-backed brands with endless ad...

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Wild Physio Fitness

Andrew wasn’t just up against bad websites - he was up against big names with big budgets. The fitness app...

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