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/ Digital marketing case study

Showroom hero

We turned a dated furniture site into a high-converting digital storefront – and got real humans walking through the door.
1
88 conversions in one month
We tracked 88 conversions from online leads – on high-ticket furniture – at a cost per acquisition of just $42.86.
2
$0.23 cost-per-click
Hyper-targeted Meta and Google Ads drove clicks for literal pocket change, thanks to sharp creative and smart audience segmentation.
3
7.4x return on ad spend
With every $1 spent bringing in $7.40 in tracked sales. The kind of return that makes scaling a no-brainer.
Logo of Best Buys Furniture & Bedding, showcasing modern design elements in bold text and geometric shapes.

Best Buys Furniture

Best Buys Furniture is a family-run furniture retailer offering quality pieces at unbeatable prices – without the showroom drama. Think big-ticket couches, beds, and dining sets minus the hard sell.
Their website, on the other hand? Total dead weight. It was slow, clunky, and completely out of step with how people actually shop today. No payment gateway, no structure, no strategy. They came to us to get it together – and to get customers through the door.

The challenge

Best Buys had the inventory and the price point – but no digital game.

Their website was a stiff, outdated template with no ecommerce function and no tracking. They’d never run ads before and didn’t know where to start.

Meanwhile, foot traffic was slowing, and younger shoppers weren’t finding them online.

They didn’t just need a website 0 they needed a full-on digital upgrade, one that made buying furniture feel as easy as clicking “add to cart.”
1
An outdated theme with no ecommerce functionality
2
Zero digital tracking or analytics in place
3
No paid advertising experience or setup
4
Low foot traffic and no online-to-offline conversion path

Website, ecommerce & paid ads

Furniture shopping website showcasing various sectional sofas and chairs with prices and options to add to cart.
Webpage layout featuring FAQs and a promotional section for furniture shopping, highlighted by a coastal image in the backgro
Kiara queen frame bed in blue with white bedding; discounted 40% for EOFY sale at Best Buys.

/ Strategy 1

Build a real site, not just a brochure

We scrapped the legacy template and built a custom WordPress site in Elementor – designed to sell, not just show.

WooCommerce enabled online browsing, payments, shipping, and product filters so people could actually find what they needed.

It looked good, loaded fast, and worked everywhere.

/ Strategy 2

Give them the tools to sell

We set up payment gateways, product uploads, and clean categorisation, then trained the team to manage it themselves.

We also configured shipping rules and automation – no more manual everything.

The store finally ran like a store.
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/ Strategy 3

Turn clicks into foot traffic

We launched a paid strategy that focused on driving people in-store – not just to the cart.

Using Meta and Google Ads with radius targeting and irresistible visuals, we got high-intent buyers off the couch and into the store.

Bonus: We set up analytics to track what was working, so we could double down.
Silver laurel leaf design, symbolizing achievement and victory, elegantly curving against a transparent background.
Logo of Best Buys Furniture & Bedding, showcasing modern design elements in bold text and geometric shapes.

"Since partnering with Aesthetic Studios, we’ve launched a new website that not only looks great but performs well. Kristina and her team helped us overhaul our messaging, restructure our inventory, and finally get proper tracking in place so we can see what’s driving results. They also helped us set up and optimise Google Ads, Google My Business, and Merchant Center, making sure our product listings show up properly and reach the right people."

Modern gray sectional sofa with cup holders and a round coffee table, displayed in a spacious furniture showroom.
Sam
Silver laurel wreath with elegant leaves, symbolizing victory and achievement.

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Our services

Website Design & Development
Conversion Rate Optimisation
Paid Advertising (Google & Meta)
Lead Generation Funnels
Email Marketing & Automation
SEO & Content Strategy
Landing Pages & Sales Pages
Marketing Strategy & Consulting
AI Integrations & Automation
Creative & Graphic Design

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Behind the scenes

Take a peak behind Aesthetic as a digital marketing agency in Wollongong.

Behind the scenes

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