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/ Digital marketing case study

Custom sabers. Killer performance.

We helped Fine Addition Sabers ignite their first ad campaigns, optimise their store, and reduce CPA by 81%.
1
17.1% sales increase
A smoother funnel, strong creative and better visibility led to a sales lift
2
81% reduction in CPA
Strategic targeting, ad variety & conversion-led UX dropped CPA
3
3.41X ROAS
Month one of ads delivered strong returns right out of the gate
Logo of Fine Addition Sabers, featuring elegant typography in white against a transparent background.

Fine Addition Sabers

Fine Addition Sabers creates the most customisable sabers in the galaxy – literally.

With over 8 billion build combinations, premium battle-ready materials, and full app control, it’s the first saber system of its kind on Earth.
The brand had a solid product, a decent-looking website, and zero advertising history.

They were known in niche corners of the internet, but hadn’t cracked mainstream recognition – or conversion.

With high-ticket pricing and low traffic, they needed strategy, not just spend.

The challenge

Fine Addition Sabers had everything in place – except performance.

Their site wasn’t converting, their traffic was low, and influencer outreach was going nowhere.

As a high-ticket brand with a complex product, they needed to simplify the journey without dumbing down the offer.

They’d never run paid ads, never structured a funnel, and never had a creative testing system in place.

That’s where we came in.
1
Established brand with zero advertising infrastructure
2
Low website conversion rate
3
Difficulty reaching influencers and content creators
4
High-ticket pricing made impulse buys less likely

Website optimisation + paid ads

Promo image for Fine Addition Sabers showcasing a custom lightsaber builder interface with colorful sabers and glowing effect
A collection of customizable lightsabers for sale, featuring options, pricing, and a call-to-action to personalize your saber
A hooded figure with glowing blue and red lightsabers, promoting customizable sabers. Text: "The Empire's first fully custom
Promotional image for Fine Addition Sabers featuring a customizable battle-ready lightsaber with a striking design.
Young woman wielding vibrant pink lightsabers, promoting a custom saber, with a stylish graphic highlighting the product.
Promotional graphic featuring a customizable lightsaber with a tagline encouraging uniqueness and readiness for battle.

/ Strategy 1

Website optimisation with heat mapping insights

We installed heatmaps and session recording tools to track exactly how users were interacting with the site. Based on real behaviour, we refined layout, messaging, and flow – creating a more intuitive journey that boosted conversions without needing a total redesign.

/ Strategy 2

Creative production & influencers

We produced a wide variety of content styles – UGC, 3D animation, static product ads – to test what stuck.

Then we built an ambassador program from scratch, complete with outreach templates and materials, and launched targeted collaboration efforts to get Fine Addition Sabers in the right hands.
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/ Strategy 3

Cross-platform paid media with layered retargeting

We launched a multi-platform campaign across Meta and Google, including creative testing, Performance Max, and Search. We also ran low-cost video view campaigns to feed retargeting audiences – then served high-intent users stronger CTAs based on engagement signals.
Silver laurel leaf design, symbolizing achievement and victory, elegantly curving against a transparent background.
Logo of Fine Addition Sabers, featuring elegant typography in white against a transparent background.

"This one was a childhood dream turned marketing brief.

Fine Addition weren’t improving something that already worked. Normally, marketing wisdom says don’t be the pioneer, build on what’s proven.

We threw that rule out and backed a galaxy first idea instead."

Two confident women in professional attire smiling, with a focus on teamwork and positivity.
Kristina Abbruzzese,

Aesthetic Digital Marketing Director
Silver laurel wreath with elegant leaves, symbolizing victory and achievement.

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/ Find your solution

Our services

Website Design & Development
Conversion Rate Optimisation
Paid Advertising (Google & Meta)
Lead Generation Funnels
Email Marketing & Automation
SEO & Content Strategy
Landing Pages & Sales Pages
Marketing Strategy & Consulting
AI Integrations & Automation
Creative & Graphic Design

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Behind the scenes

Take a peak behind Aesthetic as a digital marketing agency in Wollongong.

Behind the scenes

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