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/ Digital marketing case study

Big story. Broken site. No problem.

We donated our time and rebuilt Healing, Health & Happiness’ digital presence – bringing clarity to Dr. Reetu’s story and leads to her meditation event.
1
A story finally worth sharing
The website now reflects Dr. Reetu’s credibility, warmth and work
2
Event ads, done with care
We built a proper funnel – from Facebook ads to landing pages
3
Strategy, not just sympathy
This was giving back – but we treated it like client work
Circle emblem featuring the text "Healing, Health & Happiness" with delicate butterflies, promoting wellness and positivity.

Healing, Health & Happiness

Founded by Dr. Reetu Verma, Healing, Health & Happiness offers transformational coaching, workshops, and spiritual growth programs rooted in personal experience and academic depth.

She helps people rewire their internal world to live healthier, happier, more free lives.
Despite a deeply moving backstory and decades of experience, her digital presence wasn’t doing her justice.

With no funding, limited tools, and a site on the verge of collapse, she needed more than a designer – she needed someone who believed in her mission. So we stepped in.

The project

Dr. Reetu had the vision, credentials, and lived experience – but none of that was coming through online.

Her site was dated and structurally broken. There were no funnels. No tracking. And no systems for running events or capturing interest.

With no budget to work with, we donated our time and skills to give her digital presence the foundation it deserved – starting with clarity and confidence, not code bloat.
1
Outdated website with structural issues
2
No lead funnel or landing page for events
3
No ad accounts or creative strategy
4
No budget - but big impact potential

Before

Colorful illustration of a group workshop, featuring diverse participants engaged in discussion and collaboration for persona

After

Dr. Reetu Verma leading a chakra healing workshop, promoting emotional freedom and personal transformation.

Website support + lead generation + event campaign

A hand reaching for a smartphone displaying a wellness video, alongside a decorative paper crane on a light background.
Person holding a tablet displaying a wellness journey webpage, surrounded by a cozy environment with soft lighting.
Colorful poster promoting an emotional freedom workshop in Wollongong, featuring chakra stones and event details for June 21,
Join Dr. Reetu Verma in Wollongong for an in-person workshop on emotional freedom through chakras, June 21, 2024.
Join Dr. Reetu Verma for an in-person event on chakras in Wollongong, NSW, May 26th. Limited spaces available.
Promotional graphic for a yoga event focusing on emotional freedom through chakras in Wollongong, June 21, 2024.

/ Strategy 1

Fix what matters, skip the rest

Rather than rebuild the whole site, we focused on what mattered: structural clean-up, brand consistency, and removing friction. It was a low-lift, high-impact makeover that made the site usable and aligned to her voice – without starting from scratch.

/ Strategy 2

Create a landing page for her event

Instead of sending ad traffic to a general site (which leads to drop-off), we built a dedicated landing page for her “Journey Through the Chakras” event.

It told one story, with one purpose – and guided users toward one clear action.

It’s how good funnels work.
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/ Strategy 3

Build and test creative angles

We developed ad creative that reflected the tone and transformation of her offering – calm, grounded, and hopeful. We tested a few different angles (results, emotion, community) and let the audience tell us what resonated most. From there, we refined and ran with it.
Silver laurel leaf design, symbolizing achievement and victory, elegantly curving against a transparent background.
Circle emblem featuring the text "Healing, Health & Happiness" with delicate butterflies, promoting wellness and positivity.

"I did not know what to expect when I was referred to Kristina. But I am so, so, so glad that I was. The work done by her is absolutely amazing – professional, attention to every detail including the color scheme and all in a quick turnaround time. Personally, Kristina is courteous, a good listener and full of great ideas. I highly recommend Aesthetic Studios Creatives to anyone who is looking to move ahead with their business. Thank you so much Aesthetic Studios Creatives for getting Healing Health Happiness moving."

Businesswoman shaking hands during a meeting, holding a document, dressed in a blazer, seated on a sofa.
Dr. Reetu Verma
Silver laurel wreath with elegant leaves, symbolizing victory and achievement.

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Website Design & Development
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Lead Generation Funnels
Email Marketing & Automation
SEO & Content Strategy
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Marketing Strategy & Consulting
AI Integrations & Automation
Creative & Graphic Design

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