/ Digital marketing case study

Full makeover in the skincare industry

We built Intoxicate Skin from scratch – brand, site, packaging, strategy, and sales funnel – and made it punch above its weight in a L’Oréal-sized market.

13.2x return on ad spend

Across Meta, TikTok, and Pinterest, our ad creative and targeting strategy – an average ROAS of 13.2x in the first 90 days.

247% boost in email revenue

Automated flows, cheeky campaigns, and SMS drops turned our list into a sales machine – email now drives nearly a quarter of all revenue.

6-figure launch in 3 months

With the right mix of UGC, influencer campaigns, and direct response ads, we crossed six figures in sales before the end of quarter one.

Intoxicate Skin

Intoxicate Skin is an Australian-made skincare brand born from personal experience with sensitive, reactive skin.

Built around real results and proven ingredients, the brand formulates with purpose – no irritants, no filler, just effective, clean skincare designed to balance, calm, and protect.

In a space dominated by glossy marketing and overcomplicated routines, Intoxicate Skin stands out by focusing on clarity – of ingredients, results, and messaging. With a commitment to sustainability, transparency, and Australian botanicals, every product and design decision was made to support skin and simplify skincare. This brand wasn’t created to compete – it was created to lead.

The challenge

Skincare is brutal. The market is clogged with glossy giants – L’Oréal, The Ordinary, and celebrity-backed brands with endless ad budgets. Starting from scratch meant we needed to outsmart, outcreate, and out-convert. The goal wasn’t just visibility – it was memorability. And with ad platforms tightening and audiences scrolling faster than ever, we had to make every pixel, package, and post pull its weight.

Entering a saturated beauty market with zero brand equity

Going head-to-head with global giants on tiny ad budgets

Building trust fast in a low-trust, high-skepticism category

Creating content that cuts through noise and converts

Website, branding & advertising

/ Strategy 1

Brand development using strategic positioning

We didn’t just make it look pretty – we carved out a space in a saturated market by defining exactly who this brand was for, and what it stood for. From competitive analysis to tone-of-voice guidelines, every visual and verbal choice was mapped to a clear strategic position: confident, clean, and credible. Custom typography, icon systems, and packaging design gave Intoxicate instant shelf (and scroll) appeal, while reinforcing trust and quality at every touchpoint.

/ Strategy 2

Conversion-focused Shopify UX and SEO foundation

We built a Shopify store designed to do one thing: convert. That meant a frictionless user flow, mobile-first layouts, and persuasive content architecture that guided browsers from curiosity to checkout. We optimised for SEO from the ground up – metadata, image compression, keyword-targeted blog content – so the brand could start ranking organically while paid channels scaled.

Start here

/ Strategy 3

Full-funnel ad strategy with platform diversification

Skincare shoppers don’t just live in one place, so we didn’t either. We built a full-funnel paid media plan across Meta, TikTok, and Pinterest – each platform with tailored creatives, audience segmentation, and CTAs aligned to where users were in the buying journey. Top-of-funnel TikToks drove awareness, mid-funnel retargeting built trust, and bottom-funnel carousels sealed the deal.

“We didn’t just want to launch another skincare brand - we wanted to rattle the shelves. Aesthetic helped us do exactly that. From branding to ads, every piece worked together to build something bold, beautiful, and actually profitable.”