Bold, modern text spelling "aesthetic" in white, highlighting contemporary design and style.
Start here

/ Digital marketing case study

Fixed the funnel. Cut the cost.

We grew Oz Exteriors’ lead volume by 2,050%, dropped their CPL by 64.4%, and built a performance engine that could scale.
1
2,050% increase in lead quantity
More than 20x the lead volume in just over a year. Strategic testing and retargeting made it happen
2
64.4% drop in cost per lead
By tightening targeting and refining creative, we cut cost per lead by almost two-thirds
3
929% increase in link clicks
Clicks skyrocketed as we refined messaging and introduced better creative
Map of Australia featuring the text "OZ EXTERIORS" prominently displayed in the center.

Oz Exteriors

OzExteriors is a family-owned roofing company serving the Illawarra and Sydney regions, specialising in roof replacements, restorations, and exterior upgrades.
With a strong reputation on the ground but little digital traction, they needed a lead gen strategy that didn’t just make noise – but delivered jobs.

We built a funnel from scratch that started with video views and scaled into a multi-step campaign with serious results.

The challenge

Oz Exteriors came to us after being burned by agencies before. They’d paid for ads that didn’t perform, watched their CPL climb past $200 and were ready to give up on digital altogether.

But the demand was there – they just needed a team who knew how to target smart, test properly, and optimise for results.

We built everything from the ground up with performance in mind, proving that lead gen can work when it’s done right.
1
Previous agencies had failed to deliver consistent results
2
Cost per lead had ballooned over $200
3
No working funnel or usable audience data
4
Needed a strategy tailored to their regions and service types

Paid ads + lead generation

Restore roofs to original state and color with a 15-year warranty from Oz Exteriors. Contact for services.
Before and after image showcasing a roof transformation from worn to freshly painted, highlighting restoration services.
Bright yellow ad promoting Oz Exteriors Group's roof painting and restorations, featuring discounts and free inspections.
A worker restoring a roof using a pressure washer, promoting Oz Exteriors' 15-year warranty on roof restoration services.

/ Strategy 1

Location-based creative testing

We broke targeting into Sydney and Wollongong, testing the same creative, copy, and spend across both.

The winning combos were used to build segmented retargeting campaigns that converted with far higher intent.

/ Strategy 2

Video view campaigns for data mining

We launched broad video campaigns to get cheap CPMs and gather engagement data. Users who watched a percentage of the video were dropped into custom audiences – then retargeted with specific offers.
Start here

/ Strategy 3

Emotional angle and offer testing

We didn’t just test formats – we tested emotion.

From urgency-based ads to trust-driven messaging, we found the angles that hit, built creatives around them and used the data to dial in what worked.
Silver laurel leaf design, symbolizing achievement and victory, elegantly curving against a transparent background.
Map of Australia featuring the text "OZ EXTERIORS" prominently displayed in the center.
Silver laurel wreath with elegant leaves, symbolizing victory and achievement.

/ Case studies

Explore more

Case studies
Man cleaning a tiled roof with a power washer, wearing a harness, against a clear blue sky.
  • Case Study

Oz Exteriors

  • 2,050% increase in lead quantity
We grew Oz Exteriors’ lead volume by 2,050%, dropped their CPL by 64.4%, and built a performance engine that could...

Read More

Modern commercial kitchen featuring stainless steel appliances, hanging lights, and an organized workspace ready for cooking.
  • Case Study

Aussie Catering Equipment

  • +20.8x return on ad spend
We delivered a +20.8x ROAS off the bat for Australia’s biggest commercial kitchen equipment supplier....

Read More

Man kneels on a boat, preparing a yellow underwater robot for exploration in calm waters.
  • Case Study

Shelf Ecology Research Group – University of Tasmania

  • Fully custom-built on WordPress
We built a custom WordPress site for a UTAS research group doing world-class marine work - designed to feel as...

Read More

Browse more

/ Find your solution

Our services

Website Design & Development
Conversion Rate Optimisation
Paid Advertising (Google & Meta)
Lead Generation Funnels
Email Marketing & Automation
SEO & Content Strategy
Landing Pages & Sales Pages
Marketing Strategy & Consulting
AI Integrations & Automation
Creative & Graphic Design

Let's skip the small talk

Let’s get to know each other.
Maybe over a coffee, or something stronger.

Start getting sales

Behind the scenes

Take a peak behind Aesthetic as a digital marketing agency in Wollongong.

Behind the scenes

We would

to partner with you

Start here

Let’s talk like humans

Not a fan of forms? We get it.

But this one gets you a real human, fast.