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/ Digital marketing case study

Brand consistency, shaken - not stirred

Ron De Vu needed structure, style, and scroll-stopping content. We brought order to the chaos – without killing the vibe.
1
38% increase in engagement
Better visuals + better consistency = more likes
2
25% rise in event RSVPs
Clearer flyers, promos and posts – more people started showing
3
100% of content out on time
Content planned a month in advance, every post hit deadlines
Stylized logo of "Ron de Vu" in white letters against a black background, showcasing modern branding design.

Ron De Vu

Ron De Vu is a lively cocktail and tapas bar in Wollongong known for its vibrant drinks, local DJs, and late-night energy.

Think espresso martinis, throwback bangers and packed-out weekend events.
But behind the bar? Total content chaos.

They had no posting plan, no consistent brand look, and no system for keeping up with events. They needed visuals that matched the venue, fast-turnaround flyers, and a team who could get it done without chasing them every week.

The challenge

Ron De Vu had all the energy of a packed Saturday night – and none of the backend systems to match.

They were promoting events ad hoc, designing flyers on the fly, and posting whenever someone remembered.

They needed brand guidelines, consistent content, and a schedule that kept everything on track (and off the owner’s to-do list).
1
No brand consistency across flyers, menus, and social
2
Inconsistent posting and poor content planning
3
Last-minute content requests & no approval process
4
No content scheduling system in place

Content strategy + social media management

Live music event featuring DJ Noice with Charlie Brown at Ron De Vu, Wollongong, on March 4. Join for a night of entertainmen
Vibrant cocktails and a cheese platter on a table, with a lush green backdrop and cozy seating, perfect for a social gatherin
Promotional poster for a Saturday party featuring artist Piccio in Wollongong, with a cityscape background.
Promotional poster for DJ Noice performing live as Charlie Brown at Ron De Vu, Wollongong on March 4, featuring musical desig
Promotional image for UCI Bike Race event featuring a vibrant pink bike, date, and booking information.
Promotional poster for "A Night of NRG" featuring DJs Charlie Brown and Nick Nova, July 9, 2022, at Rondé Vu, Wollongong.

/ Strategy 1

Brand identity and visual guidelines

We established a clean, recognisable look: colour palette, type styles, and layout rules that made every flyer, menu, and post feel on-brand – even when the event changed last minute.

/ Strategy 2

Monthly content creation and calendar approval

We shot photos, created graphics, and built content in advance. Everything was reviewed and approved a month ahead – laid out in a visual calendar so the team could see exactly what the grid would look like and when each post was going live.
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/ Strategy 3

Automated scheduling and monthly resets

Posts and stories were scheduled in advance using a content management tool, freeing up the entire month to focus on what was coming next. The result? No scrambling. Just smooth, consistent execution that worked behind the scenes.
Silver laurel leaf design, symbolizing achievement and victory, elegantly curving against a transparent background.
Stylized logo of "Ron de Vu" in white letters against a black background, showcasing modern branding design.

“Aesthetic Studios managed our social media for 12 months. She was prompt & professional. Understanding & delivering our brand vision & values. Kristina was a pleasure to work with (:.”

Woman in a white swimsuit enjoying a refreshing drink, looking up against a clear sky.
Michelle Cooney
Silver laurel wreath with elegant leaves, symbolizing victory and achievement.

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