/ Digital marketing case study

Launching loud in a quiet market

We helped Sentry go from zero to holy shit who are they? – with branding, web, and social that turned taboo into talkable.

4.2M impressions

Strategic paid media and influencer collabs broke through platform restrictions, getting eyes on Sentry without a single ad rejection.

89+ ambassadors

From zero to highly engaged community with scroll-worthy content, a consistent voice, and cross-platform social strategy.

37% email conversion rate

Creative opt-ins, cheeky campaigns, and a tightly segmented list turned Sentry’s inbox into a top-performing sales channel.

Sentry

Sentry is a women’s wellness brand on a mission to de-stigmatise pleasure, one product (and post) at a time.

They create beautifully designed wellness tools – think form, function, and empowerment – for modern women who are done with shame.

But entering a crowded, censored market with zero brand equity? No small feat.

They came to us as a baby brand with big ambition and needed help building everything from the logo up.

The goal: be bold, be beautiful, and be everywhere – without getting booted off TikTok.

The challenge

Launching in the women’s wellness space is like marketing with one hand tied behind your back.

Advertising restrictions are tight. The competition is loud. And the minute you say “sexual health,” half the platforms flag you for review.

Sentry needed to break into this space not just legally – but memorably. That meant building a brand with clarity and confidence, finding creative distribution channels, and making content that could slip past algorithms and straight into hearts.

We had to work smart, move fast, and make it fun – because wellness shouldn’t be boring.

Highly restricted ad policies on Meta, TikTok, and Pinterest

Zero brand awareness in an oversaturated category

Limited product photography and creative assets at launch

Need to build community from scratch across multiple platforms

Branding, website & advertising

/ Strategy 1

Build a brand with bite

We crafted Sentry’s brand identity to feel confident, cheeky, and unapologetically female-first.

From logo and color palette to tone of voice and visual language, everything was designed to cut through the noise – and make the right kind of noise.

Think sleek, sensual, and seriously scrollable.

/ Strategy 2

Go where the people are

We launched an organic-first content strategy paired with influencer seeding and curated partnerships.

When ad platforms said no, we said “cool, we’ll go around.”

Influencer stories, reels, and UGC-style content carried the brand where paid couldn’t – building trust and driving clicks without ever getting flagged.

Start here

/ Strategy 3

Email is the new black

With ads limited, email became our secret weapon.

We built lead magnets, welcome flows, and cheeky campaigns that felt more like a conversation than a conversion push.

Combined with targeted list-building and segmentation, it turned into one of Sentry’s highest-performing sales channels.

“We came to Aesthetic with an idea and a couple of prototypes. They gave us a brand, a voice, and a platform that made us impossible to ignore. Every part of our launch - from the logo to the influencer rollouts - was thoughtful, sharp, and completely us.”