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/ Digital marketing case study

Security scaled. Leads up 1,150%.

From zero digital presence to a full-scale funnel – Tiaki got a new site, better ads, and more leads than their CRM could keep up with.
1
1,150% increase in leads
Leads jumped in two months with optimisation and budget scaling
2
75% reduction in cost per lead
Cost per lead dropped from $153 to $38 after the first month of launch
3
8x conversion value to ad cost
Across Google and Meta, the combined funnel averaged 8x return
Logo design featuring a sleek black and silver shield with a dynamic swirl pattern, symbolizing protection and strength.

Tiaki Security

Tiaki Security is a New Zealand-owned private security company based in Sydney, providing reliable, professional security personnel to major clients across events, venues, and commercial sites.

Founded with a vision for safety, Tiaki blends traditional values with modern security tactics to protect both communities and businesses.
Despite a solid team and big-name partnerships, Tiaki had no digital infrastructure. No website. No ads. No system for handling inbound leads.

They were ready to scale – but didn’t have the tools to do it. That’s where we came in.

The challenge

Tiaki was built for scale, but stuck in neutral. With no digital presence, no tracking, no CRM, and zero advertising history, they couldn’t generate leads – let alone manage them.

The client wanted a professional, high-trust website with animated and interactive service pages, plus a system that would attract and convert new business across Sydney.

It was a full-stack build, from strategy to launch.
1
No website, ad accounts, or lead system in place
2
Needed a website with interactivity and motion
3
No keyword research or content strategy
4
No CRM or pipeline connected to ads

Website + lead generation + campaign strategy

Graphic promoting a free download of a business owner's guide to effective security solutions from Tiaki Security.
Business owner's guide on an iPad, featuring essential security solutions. Download for effective hiring tips.
Download a free security guide for business owners on hiring the right security solutions and protecting your event.
Free guide for business owners on security solutions, featuring tips for event control, property security, and VIP protection

/ Strategy 1

Story-driven website design with conversion UX

We built a full WordPress site using Storybrand framework, with logical page flow, trust-building content, and embedded videos on each service page. The horizontal scrolling layout was custom-developed for visual impact, and data tracking was installed to support ad funnels from day one.

/ Strategy 2

Keyword research + lead magnet funnel build

We reverse-engineered top search terms and built downloadable resources that aligned with what their audience was Googling. The result?

A value-led offer that captured leads early. We connected it all to their CRM (Monday) and built the full funnel – from ad click to automated follow-up.
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/ Strategy 3

Google + Meta campaigns with A/B funnel testing

We launched location- and service-specific Google Search campaigns to capture high-intent leads. On Meta, we tested lead gen campaigns using both Facebook-native forms and custom landing pages to compare conversion. Every audience and creative set was tracked, duplicated, and scaled based on real data.
Silver laurel leaf design, symbolizing achievement and victory, elegantly curving against a transparent background.
Logo design featuring a sleek black and silver shield with a dynamic swirl pattern, symbolizing protection and strength.
Silver laurel wreath with elegant leaves, symbolizing victory and achievement.

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/ Find your solution

Our services

Website Design & Development
Conversion Rate Optimisation
Paid Advertising (Google & Meta)
Lead Generation Funnels
Email Marketing & Automation
SEO & Content Strategy
Landing Pages & Sales Pages
Marketing Strategy & Consulting
AI Integrations & Automation
Creative & Graphic Design

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Behind the scenes

Take a peak behind Aesthetic as a digital marketing agency in Wollongong.

Behind the scenes

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