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/ Digital marketing case study

Story-first. Sales second. Sweat always.

We gave Wild Physio a brand new body – online. With a sharp site, high-converting landing pages, and scroll-stopping video, the subs (and gains) followed.
1
400% increase in subscriptions
We took his subscription-based app from a trickle to traction
2
21% jump in engagement
Stronger content & design led to a 21% lift in engagement
3
2x landing page CTR
We built fast, focused landing pages that doubled CTR
Logo of Wild Physio + Fitness, promoting health and wellness through physiotherapy and fitness services.

Wild Physio Fitness

Wild Physio Fitness is a hybrid physiotherapy and performance studio in Neutral Bay, led by Andrew Wild – physio, strength coach, and former Sydney Swans Academy head physio.

They combine clinical expertise with real-world strength training to help clients – from everyday movers to elite athletes – train smarter, recover faster, and live pain-free.
Their offerings extend beyond in-person sessions.

With online programs like Big & Strong and Glute Group, they provide structured, evidence-based training accessible from anywhere.

Whether it’s injury rehab, performance enhancement, or sustainable fitness routines, Wild Physio Fitness delivers comprehensive solutions tailored to individual needs.

The challenge

Andrew wasn’t just up against bad websites – he was up against big names with big budgets.

The fitness app market is crowded, noisy, and full of cookie-cutter brands shouting the same thing.

What he needed was a way to stand out, own his niche, and convert curiosity into loyal subscribers.

His old website didn’t tell his story and none of it reflected the premium, performance-driven coaching he actually delivered.
1
A dated website with no clear messaging
2
Low conversion from paid ads to app subscriptions
3
No sales landing pages or funnel logic
4
Lack of brand-aligned video and creative assets

Before

After

Website homepage for Wild Physio Fitness, showcasing services for injury recovery, athletic performance, and sustainable heal

2x websites, video animations & advertising

A fitness website promoting a 'Big & Strong' program for men, featuring workout images, membership details, and trainer optio
Two fitness trainers assist clients with workout equipment in a modern gym setting, promoting health and wellness support.
Smartphone displaying a Facebook feed with interactive Facebook icons, showcasing social media engagement activities.
Smartphones displaying the Wild Physio Fitness app, showcasing workout templates and user-friendly navigation.
Woman in activewear sits confidently beside a smartphone displaying a fitness progress form.

/ Strategy 1

Website storytelling using StoryBrand framework

We applied the StoryBrand framework to reposition Wild Physio Fitness not just as another gym, but as a guide for clients navigating injury, strength training, and long-term health.

We restructured the site for clarity and conversions – clear CTAs, value-led copy, mobile-first design, and user flows based on customer intent.

It didn’t just look better – it sold better.

/ Strategy 2

High-converting landing pages using funnel-based design

Each program got its own purpose-built landing page – designed with funnel logic, social proof, benefit-led headlines, and zero distractions.

We tested CTA placement, used heatmaps to refine UX, and treated each page like a 24/7 salesperson.

It wasn’t just about being online – it was about turning clicks into paying subscribers.
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/ Strategy 3

Full funnel Meta ad campaigns with creative testing

We launched full-funnel Facebook and Instagram ads targeting cold, warm, and retargeting audiences.

We A/B tested ad creative, copy, and placements weekly. Static posts, reels, and animated explainer videos all had their moment.

With events tracked via Meta Pixel and custom conversions, we optimised for actual results – subscriptions, not vanity metrics.
Silver laurel leaf design, symbolizing achievement and victory, elegantly curving against a transparent background.
Logo of Wild Physio + Fitness, promoting health and wellness through physiotherapy and fitness services.

"I couldn't be happier with the work from Aesthetic Studios. Luca and Kristina have created a website for my business that is slick, modern and functional."

Smiling man in a sleeveless shirt stands confidently against a textured rock background, promoting physical fitness.
Andrew Wild
Silver laurel wreath with elegant leaves, symbolizing victory and achievement.

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Our services

Website Design & Development
Conversion Rate Optimisation
Paid Advertising (Google & Meta)
Lead Generation Funnels
Email Marketing & Automation
SEO & Content Strategy
Landing Pages & Sales Pages
Marketing Strategy & Consulting
AI Integrations & Automation
Creative & Graphic Design

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