PREHEADER
THE HEADER
Follow this landing page template when utilising Storybrand Framework. This section of your website is your user’s first impression of your business. Use this section to introduce your business and clearly state what you offer in layman’s terms.
VIDEO OR IMAGE
VALUE #1
The Value Stack introduces secondary benefits your users would experience as customers.
VALUE #2
The Value Stack introduces secondary benefits your users would experience as customers.
VALUE #3
The Value Stack introduces secondary benefits your users would experience as customers.
IMAGE
PREHEADER
THE STAKES
This section reminds your customers what may happen if
they don’t buy your product or service
- Include a bullet for each of The Stakes.
- Include a bullet for each of The Stakes.
- Include a bullet for each of The Stakes.
- Include a bullet for each of The Stakes.
IMAGE
IMAGE
PREHEADER
THE VALUE PROPOSITION
Now that you’ve told the user what may happen if they don’t buy, it’s time to tell them what will happen if they do.
This section should answer the question “What value will customers receive if they do business with us?
PREHEADER
THE PROCESS PLAN
This process outlines how your user can do business with you. The Process Plan should be simple, skimmable and demonstrate an ease of use.
STEP ONE
Describe the first step of your process plan.
STEP TWO
Describe the second step of your process plan.
STEP THREE
Describe the third step of your process plan.
PREHEADER
SOCIAL PROOF
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THE Explanatory Paragraph
Use this section to showcase your brand script in an effort to generate user trust and persuade them to get to the next step.
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LEAD GENERATING ASSET
This section appeals to users in the awareness stage of the buyer’s journey. Include a brief description of the asset
and the value that the user will gain once it has been downloaded. You can also include a picture of the cover of the asset to promote engagement and interest.
FORM
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LEARNING CENTRE
This section will display 3+ of your most recent articles. Including this section at the bottom of the homepage helps reduce bounce rate and gives users a place to go if they’re not ready to convert.
- All Posts
- Blog
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FINAL CTA
This is your last chance to move the user through the funnel. This section should answer the question, “why should I choose you?”
