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/ Digital marketing case study

Australia’s #1 in commercial kitchen gear

With precise targeting and hot-call campaigns, we delivered a +20.8x ROAS off the bat for Australia’s biggest commercial kitchen equipment supplier.
1
+20.8x return on ad spend
That’s $20.80 earned for every $1 spent – off the bat
2
Hundreds of high-intent phone leads
Form submissions weren’t the move – direct calls were
3
<100K impressions by design
Over 3 years, we’ve kept impressions low and targeting tight
Aussie Catering Equipment logo featuring a stylized letter "A" and the brand name, emphasizing professionalism in catering.

Aussie Catering Equipment

Aussie Catering Equipment is Australia’s largest online range of commercial kitchen and catering equipment – partnered with top suppliers and specialising in full-scale kitchen fit outs nationwide.
They came to us with a strong presence and no paid strategy.

With big-ticket items and a complex buyer journey, they weren’t looking for clicks – they needed calls from serious customers. So we built a performance engine that quietly does the job.

The project

This wasn’t about flashy creative or top-of-funnel targeting. Aussie Catering needed performance – straight to the point.

We built a Google Ads strategy designed for high purchase intent, optimised for phone leads, and tuned to shift spend as the market moved.
1
Well-established business with no history of running ads
2
High-ticket, low-volume purchases needed ultra-qualified leads
3
Form-based campaigns underperformed due to customer behaviour
4
Product demand fluctuates based on trends and seasonality

Paid ads + lead generation strategy

Line graph displaying impressions, conversions, phone calls, and conversion rate metrics, illustrating performance trends.
Stainless steel commercial dishwasher with an open top and blue rack displaying clean dishes, designed for efficient cleaning
White double-door chest freezer with open lids, showcasing storage compartments for frozen food.
Stainless steel countertop deep fryer with a basket and control panel, ideal for cooking crispy fried foods.
Stainless steel ice maker from Ceado, featuring a clear bin filled with ice, set against a light blue background.

/ Strategy 1

Search-first strategy driven by keyword research

We conducted detailed keyword mapping across every major product and service line.

From there, we prioritised high-volume, high-ROI terms – then built campaigns around those insights to ensure every dollar spent had earning potential.

/ Strategy 2

Phone-first campaign structure

Instead of chasing low-intent form submissions, we ran call-based campaigns targeting decision-makers ready to buy.

These phone leads converted higher, faster, and with less hand-holding – perfect for this industry.
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/ Strategy 3

Agile media buying based on product trends

When demand cooled in one category, we pivoted.

From pizza ovens to dishwashers, we adjusted budget and targeting in real-time, constantly testing new formats and search terms to stay ahead of the curve.
Silver laurel leaf design, symbolizing achievement and victory, elegantly curving against a transparent background.
Aussie Catering Equipment logo featuring a stylized letter "A" and the brand name, emphasizing professionalism in catering.
Silver laurel wreath with elegant leaves, symbolizing victory and achievement.

/ Case studies

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Our services

Website Design & Development
Conversion Rate Optimisation
Paid Advertising (Google & Meta)
Lead Generation Funnels
Email Marketing & Automation
SEO & Content Strategy
Landing Pages & Sales Pages
Marketing Strategy & Consulting
AI Integrations & Automation
Creative & Graphic Design

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Maybe over a coffee, or something stronger.

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Behind the scenes

Take a peak behind Aesthetic as a digital marketing agency in Wollongong.

Behind the scenes

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Let’s talk like humans

Not a fan of forms? We get it.

But this one gets you a real human, fast.