Paid ads pricing, no surprises.

There's no hard minimum on management. We recommend at least $1,500 per month in ad spend to see meaningful data and traction. Below that, the platforms can't optimise effectively no matter how good the campaign is.

A percentage fee hands the agency a pay rise every time your budget goes up, whether results follow or not. Tiered flat fees remove that incentive: scale inside your band and the fee doesn't move a dollar. The matrix above shows the fee as a share of spend at every tier, so you can check the maths.

Management covers running campaigns on one platform: setup, monitoring and weekly optimisation.

The retainer is full-service across all platforms with strategy, creative, landing page CRO support, competitor research and direct strategist access included.

Strategy needs runway. Month one is usually onboarding, testing and baseline. Month two is optimisation and scaling what works. Month three is when results compound.

Anything shorter is theatre, not strategy.

No. Management is month-to-month. Pause, switch platforms or leave any month with a single email. We earn the next month by delivering this month.

Small businesses typically run $1,500 to $5,000 a month. Mid-sized companies sit at $10k to $50k. The right number is whatever's enough to hit your target customer acquisition cost.

The full cost guide breaks this down by industry and platform, with separate breakdowns of Google Ads costs and Facebook ads costs in Australia.

A one-time setup covering audience discovery, platform configuration, tracking installation, creative and copy development, landing page optimisation and compliance checks. Single-platform setups typically land between $900 and $1,500. Extra platforms and heavier creative volume move the quote, and you'll have the exact number in writing before you commit.

On management, yes. Each platform has its own tier-based fee, and each platform's tier is set by its own spend, not your combined budget. Google at $3k and Meta at $2k runs $1,000 plus $500, so $1,500 a month.

On retainer, all platforms are included in the single monthly fee from $4,000.

Yes. Most clients start on management for one platform, prove the model, then move to retainer as they scale, usually at the point they're running two platforms at $6k+ spend each. No transition fee, just a new agreement and a 3-month commitment from the start of the retainer.

On management you pause the fee with the campaigns. Pauses take effect from the next billing cycle, so work already delivered that month stays paid for.

On retainer the monthly fee continues during the 3-month commitment regardless of whether you spend, because strategy work doesn't pause.

Yes. Creative packs on management start at $750 a month, sized by volume and format. On retainer, creative is included up to 8 pieces a month, and anything past the cap is quoted before it's made.

Monthly invoices issued at the start of each month. Net 7 terms. Ad spend is paid directly to the platforms from your card or account, never through us, so you have full transparency over what the platforms charged versus what we did.

No. Performance-based fees create perverse incentives: agencies chase vanity metrics they can hit instead of building real campaigns. Flat fees mean we work on what your business needs, not what makes our invoice fatter.

Depends. If you're spending under $1,500 a month and have time to learn the platforms, DIY can work.

Above that, an agency typically returns more than its fee within 60 to 90 days through better targeting, creative testing and conversion tracking. Run your own numbers through the ROAS and breakeven calculator, or read the full comparison.