What SEO actually costs.
Three clear plans, month-to-month, no lock-in. Exactly what you pay and what you get, plus a one-off audit if you'd rather start small.
How pricing works
Why SEO is priced this way.
There's no flat rate for SEO because no two sites start in the same place. Four things move the number.
Your starting point
A site with technical debt or thin content needs more upfront work than a healthy one. The audit shows exactly which.
How competitive your market is
Ranking for a contested term takes more content and authority than a quiet niche. More competition, more work, higher cost.
Local, national or ecommerce
Scope sets the price. Owning the Wollongong map costs less than ranking a national store with thousands of products.
It compounds
SEO keeps paying long after the invoice. The cheapest SEO, the kind that can't fund real work, is usually the most expensive in the end.
Pricing
Pricing without the guesswork.
Month-to-month, no lock-in. Pick the level that fits where you're at, and scale up once the results show.
Local
AUD ex GST
For Wollongong trades, clinics and local service businesses that want to win the map.
Book a strategy call- Google Business Profile setup and optimisation
- Local keyword and map-pack targeting
- On-page SEO across your core pages
- One content piece a month
- Citations and a review strategy
- Plain-English monthly reporting
Growth
AUD ex GST
For businesses ready to compete on real terms across search, the map and AI answers.
Book a strategy call- Everything in Local, plus
- Full technical SEO and Core Web Vitals
- Two to three content pieces a month
- Link building and digital PR
- AI search optimisation for AI Overviews and ChatGPT
- Conversion tracking and quarterly strategy
Scale
AUD ex GST
For ecommerce and national brands that need SEO moving at serious pace.
Book a strategy call- Everything in Growth, plus
- Ecommerce or national-scale SEO
- Expanded content and digital PR
- Advanced technical and migration support
- Priority strategy and faster turnaround
Just need a one-off? A standalone SEO audit is $1,500, credited to your first month if you go ahead. See the full breakdown on the SEO pricing page.
How much does SEO cost in Australia?
Most Australian businesses invest between $1,500 and $5,000 a month. Aesthetic's plans start at $1,500/mo for local, $2,750/mo for growth, and from $4,500/mo for ecommerce and national.
The right number depends on your goals, your starting point and how competitive your market is.
Are your prices ex GST or inc GST?
All prices are in Australian dollars and exclude GST. Add 10% GST at invoicing.
Is there a lock-in contract?
No. Every plan is month-to-month with no lock-in. You can pause or stop with notice, and you keep everything that's been built.
Can I start with a one-off audit instead?
Yes. A standalone SEO audit is $1,500, and if you go on to a retainer it's credited to your first month.
What's the difference between Local, Growth and Scale?
Local wins the map and the buyers searching near you. Growth adds full technical SEO, a content cadence, link building and AI search to compete on real terms.
Scale is for ecommerce and national brands that need more content and faster pace.
Can I change plans later?
Yes. Start where you are and move up as the results compound, or adjust down if your needs change. No penalty.
Do you guarantee rankings for the price?
No, and anyone who does is a red flag. No agency controls Google's results.
You're paying for the right work done consistently, which is what earns rankings over time.
Explore SEO
Go deeper on search.
Six disciplines, one compounding result. Start wherever your site needs the most help.
New to organic growth? Start with the SEO overview, where the six disciplines fit together.
SEO agency | Wollongong
Ready to get found?
A free 30-minute strategy call with a Wollongong SEO specialist. No pitch, no pressure. You'll leave knowing exactly what's holding your rankings back, even if you never work with Aesthetic.