Why Your Website Copy’s Not Working (Yet)
Read their minds, tell their story intro: You’ve built the site. Chosen the fonts. Paid extra for the fancy hover animation.But here’s the kicker: no one’s clicking, booking or buying.Your bounce rate’s higher than your caffeine intake. Here’s the hard truth: pretty websites don’t sell. Persuasive ones do.And if your copy sounds like it was written for a school project – or worse, by a committee – you’re losing leads faster than you can say “hero section.” This article is for founders, creatives and small business owners who want their websites to do more than just sit there looking pretty. If you’re ready to write copy that gets people to scroll, nod and – crucially – buy, read on. At AE Studios, we’ve written for hundreds of brands, and we’ve seen what works. Great design grabs attention, but it’s the words that drive action. And the right words? They all start with you. Use “You” Language Like Your Conversions Depend On It (Because They Do) What it meansMost websites talk about themselves: “We are a boutique agency”, “We specialise in…”, “Our process is…”.Problem is, no one cares.Your reader’s brain is selfish. It’s filtering everything through a simple question: “What’s in it for me?” Why it’s importantWhen you switch from “we” to “you”, you flip the spotlight. You’re no longer the star of the show – they are. That makes them feel seen. Understood. Sold.And guess what? People buy when they feel understood, not when they’re impressed. How to do it Pro tip: Read your homepage out loud. If you sound like you’re pitching to a boardroom, rewrite it like you’re texting a friend. Lead With What They Want, Not What You Do What it meansFeatures are facts. Benefits are emotions. No one hires a website designer because they want a responsive site. They want more bookings. More credibility. Less cringe. Why it’s importantPeople don’t buy services. They buy outcomes. If your copy doesn’t immediately scream “Here’s how your life gets better,” your dream clients are clicking off. How to do it Make every benefit visual and tangible. If they can picture their future self high-fiving the air? You’re onto something. Structure Your Pages to Keep Them Hooked (And Scrolling) What it meansEven the best copy will flop if it’s buried in a wall of text or hidden behind vague headers. You need structure. Flow. Copy that moves people down the page and into action. Why it’s importantWebsite visitors aren’t readers. They’re scanners. If they land on your site and can’t instantly tell what you do, who it’s for and why it matters – bye. How to do it Use simple formatting: You’re not writing a novel. You’re writing for attention-deprived humans on their lunch break. Wrapping Up: Stop Talking About Yourself If your website copy feels like a sales pitch no one asked for, it’s probably because it’s all about you. Flip the script. Talk to one person. Show them what they’ll gain. Use “you” like it’s your secret weapon (because it is). Remember: Ready to Turn Your Site Into a Sales Machine? 👉 Get your free website audit Let’s make your website work harder – so you don’t have to.
Mastering Email Marketing: A Comparative Guide to the Best Platforms for Every Business Size
Have you ever wondered why email marketing remains crucial in 2024? Despite new digital marketing technologies, email marketing still plays a pivotal role. This article explains why, highlights key benefits, and compares top platforms like HubSpot, Klaviyo, MailChimp, and ActiveCampaign, helping you choose the best tool for your business needs.
Alex Hormozi’s $100M Offers: A Must Read Playbook for Skyrocketing Marketing Profits Using Strategy
Explore the transformative strategies of Alex Hormozi’s $100M Offers with Aesthetic Studios. Discover how to create offers that captivate and convert. Sign up for free access to our tools and begin reshaping your sales strategy to achieve unparalleled growth and profitability.
Effective Marketing Strategies for Freelance Digital Marketers
Digital marketing is an ever-evolving field where creativity meets technology, offering limitless global opportunities to connect with audiences. With so many voices in the mix, it’s easy to feel lost in the noise. Have you ever felt like you’re just one voice among many trying to get noticed in freelance digital marketing? It can be tough to stand out. What if we told you there are clear steps you could follow not just to get by but to thrive and become well-known in your field? This article will explore effective marketing strategies to help you build a strong, recognisable brand as a freelance digital marketer. Let’s get started and explore these strategies together. Benefits of Being a Freelance Digital Marketer 10 Marketing Strategies for Digital Success The Bottom Line
Why Every Business Needs the StoryBrand Framework to Clarify Their Message
Learn how to position your brand as a guide, clarify your message, and craft a customer-centric narrative that resonates. Discover practical steps to apply this groundbreaking marketing strategy and see how it can turn your business into a narrative-driven powerhouse.
Sabri Suby is Daddy: Our “Sell Like Crazy” Review
Before you accuse us of being weirdos – let’s get one thing straight: Sabri Suby is self-proclaimed ‘Daddy’ and we don’t object to it. Chances are if you’re on this website or reading this blog, you’ve already been targeted by King Kong, seen one of their outrageously iconic ads, or even been through their legendary funnel.
How to Include Influencer Marketing in Your Brand Strategy
Have you ever wondered why certain brands seem to have skyrocketed overnight? Chances are, they’ve tapped into one of the most dynamic realms of digital marketing: influencer marketing. This powerful strategy might be your golden ticket to amplifying your brand’s visibility and authenticity. But what exactly makes it so effective?
Factors That Influence ROI When Working With a Marketing Agency: How to Achieve Positive ROI
Discussing ROI or Return on Investment is an inevitable part of the conversation when considering a partnership with a marketing agency. It’s a valid concern; you’re about to invest a portion of your budget, and naturally, you’d expect to see a return that justifies this expenditure. However, the grey area appears when the talk turns to guarantees on ROI. In an ideal scenario, every dollar spent on marketing would translate to a predictable amount of revenue. Yet, the reality is, marketing, much like many other business endeavours, comes with its set of uncertainties. So, why is it that agencies shy away from guaranteeing ROI?
