+20.8x return on ad spend
That’s $20.80 earned for every $1 spent - off the bat
Project Commercial Kitchen & Wholesale Equipment
Australia’s #1 in commercial kitchen gear
With precise targeting and hot-call campaigns, we delivered a +20.8x ROAS off the bat for Australia’s biggest commercial kitchen equipment supplier.
Results
What changed.
Hundreds of high-intent phone leads
Form submissions weren’t the move - direct calls were
<100K impressions by design
Over 3 years, we’ve kept impressions low and targeting tight
The client
About Aussie Catering Equipment.
Aussie Catering Equipment is Australia’s largest online range of commercial kitchen and catering equipment - partnered with top suppliers and specialising in full-scale kitchen fit outs nationwide.
They came to us with a strong presence and no paid strategy. With big-ticket items and a complex buyer journey, they weren’t looking for clicks - they needed calls from serious customers. So we built a performance engine that quietly does the job.
The brief
The project
This wasn’t about flashy creative or top-of-funnel targeting. Aussie Catering needed performance - straight to the point. We built a Google Ads strategy designed for high purchase intent, optimised for phone leads, and tuned to shift spend as the market moved.
- Well-established business with no history of running ads
- High-ticket, low-volume purchases needed ultra-qualified leads
- Form-based campaigns underperformed due to customer behaviour
- Product demand fluctuates based on trends and seasonality
The approach
How it came together.
Search-first strategy driven by keyword research
We conducted detailed keyword mapping across every major product and service line. From there, we prioritised high-volume, high-ROI terms - then built campaigns around those insights to ensure every dollar spent had earning potential.
Phone-first campaign structure
Instead of chasing low-intent form submissions, we ran call-based campaigns targeting decision-makers ready to buy. These phone leads converted higher, faster, and with less hand-holding - perfect for this industry.
Agile media buying based on product trends
When demand cooled in one category, we pivoted. From pizza ovens to dishwashers, we adjusted budget and targeting in real-time, constantly testing new formats and search terms to stay ahead of the curve.
The work
Selected work.
Paid ads + lead generation strategy
Your turn
Want results like these?
A free 15-minute call. Bring your goals, leave with a plan, even if you don't end up working with Aesthetic.