In-Feed Ads
Native video in the For You feed, sound-on and full-screen. The workhorse format, where most budget belongs and most testing happens.
TikTok ads agency | Wollongong
TikTok ads that sell while they scroll.
Native short video built for how people actually watch TikTok, not polished ads people skip. Real tracked sales, transparent reporting and full account ownership from a Wollongong team.
Trusted by 100+ clients
100+
100+
Rated five stars
Trusted by 100+ Australian brands
Choose your format
Every format, one TikTok account.
TikTok runs several ad formats from a single setup, each built for a different job. Some start the scroll, some capture the sale, some borrow the trust of a creator. The right mix depends on your offer and your creative.
Spark Ads
Boost an organic post, yours or a creator's, keeping its likes, comments and native feel. The best-performing format on TikTok, because it doesn't look bought.
Video Shopping Ads
Shoppable product video tied to TikTok Shop or your catalogue, with checkout close to the tap. Built for ecommerce, where the video is the storefront.
TopView
The first thing people see when they open the app, in full-screen sound-on video. Premium reach for a launch or a moment, not everyday performance.
Collection Ads
An in-feed video that opens a fast, in-app product gallery. A browse-and-buy path for catalogues, with no full site load to lose people on.
Creator content (UGC)
Not a placement but the engine behind all of them. Real creators via the TikTok Creator Marketplace. The raw material native ads are made of.
TikTok ads agency in Wollongong
Why aren't your TikTok ads working?
TikTok rarely fails because the platform is broken. It fails because the creative looks like an ad and burns out before anyone buys. The signs are usually obvious in hindsight.
Ads that look like ads
Polished, TV-style spots get skipped in half a second. TikTok rewards native, made-for-the-feed video, not something built for a boardroom.
One video, run into the ground
Creative fatigues on TikTok in days, not weeks. Run the same clip too long and costs climb fast while the hook stops earning the scroll.
Broad, cold and blind
Treating TikTok like a billboard, with no retargeting, no exclusions and no creator content. The algorithm needs signal and volume, not one ad to everyone.
Numbers that don't agree
TikTok says one thing, GA4 says another, your store says a third. Without the pixel and Events API set up properly, the algorithm chases the wrong buyers.
What you can expect
TikTok ads management that makes sense.
Plain-English strategy. Specialists who live in the ad account. Reporting that ties back to real sales. Three things any agency should already do, and rarely does.
Book a strategy callActually understand where your TikTok budget goes
Plain-English reporting on every campaign and creative. You follow the strategy, you see which videos are working, and you know what every dollar bought.
ZeroBuzzwords, ever
Video built to be tested, not admired
A steady stream of native hooks and edits, made for how people actually watch TikTok. The hook, the offer and the format all earn their place in the feed.
AlwaysFresh hooks in test
Your ad account stays in your control
You keep the TikTok Ads Manager account, the pixel data, the audiences and every dashboard. No agency can lock you out when you choose to move on.
100%Account ownership stays with you
Beyond boosting a video
The TikTok campaigns that actually sell.
Promoting a post is where most businesses start and stall. These are the campaign types that move the needle, each built for a different goal and a different stage of the buying decision.
Product Sales & Shop
Shoppable video and TikTok Shop campaigns for online stores. Brilliant with steady sales and clean tracking, a money pit when it's left to guess on a thin account.
Retargeting
Bring back the people who watched, engaged or visited and didn't buy. The cheapest sales in the account, once the video-view and site audiences are built properly.
Lead generation
Instant forms that fill in a tap, right inside the app. Fast and cheap, and only worth it when lead quality flows back so the algorithm chases buyers, not form-fillers.
Spark Ads
Put budget behind your best organic posts, or a creator's. The format people actually trust, because it keeps the likes, comments and native feel of a real TikTok.
Website conversions
Drive the right viewers to a strong offer, tracked end to end with the pixel and Events API. Best when the landing page keeps the pace the video set.
Reach & awareness
TopView and broad reach placements for launches and big moments. Cheap attention with low intent, used deliberately, not as the whole plan.
Google reviews
What our clients say.
Working with Ruby has changed the game for me. Before her team stepped in, my ad creatives were just flat. ... We’ve 6x our ROAS since working together and it keeps getting better every other month.
Luca P.
Google review
Aesthetic completely transformed how we show up online. From the website to the video content to the ads, they nailed it. Everything feels elevated, cohesive, and actually speaks to our audience. We’ve seen real results in traffic and sales, and the process was smooth from start to finish. They just get it.
IonCare Hair
Google review
Nutrition Longevity
Website by Aesthetic
I was thrilled to work directly with Kristina at Aesthetic Studios on creative to market as part of my online education business. She produced an innovative and engaging video ... She is my go-to professional for vibrant content and effective marketing campaigns.
Richard C.
Google review
I’ve been working with Kristina and Ruby for years across multiple businesses in completely different industries. ... We easily tripled leads, some creatives getting quality hits for less than $1. I wouldn’t work with anyone else.
Luke
Google review
I honestly wasn’t expecting much when I signed on with Aesthetic, just hoped for a slight improvement with my ads. But they ended up completely changing things. My cost per lead dropped significantly more than I thought it would ... They’re smart, they explain things in normal human language, and they’re actually nice to work with.
Marcus S.
Google review
Cronulla Skin Sanctuary
Website by Aesthetic
It’s taken me a long time to finally come across an agency that actually made a difference for my business. ... Since working with them, the quality and quantity of our leads have been exceptional, and our cost per lead has dropped more than triple! After just a few months, we were seeing results I honestly didn’t think were possible.
Hunter J.
Google review
Aesthetic Studios is my go to for getting leads. ... They more than halved my cost per lead and didn't stop at just ads. ... It feels like they are a part of my business.
Noah C.
Google review
Kristina is so easy to work with. She listens deeply, is skilled execution and brings creativity to our vision. She instantly feels like part of the team.
Steven S.
Google review
Work with a Wollongong TikTok team
TikTok ads management vs retainer.
Two ways to work with a TikTok ads agency, depending on how much control and consistency you want.
What do TikTok ads cost?TikTok ads management
Best for short-term campaigns or testing a new offer. A flexible, project-based approach where you only pay for the work delivered.
- Flexible, project-based setup
- Great for a product launch or seasonal push
- Pay for the work delivered, no ongoing commitments
- Useful when you want to stay close to the account day to day
TikTok ads retainer
Ideal for brands that want steady growth and consistent support. A retainer gives you an ongoing partnership with TikTok specialists who optimise, refresh the creative and report every month.
- Monthly partnership with dedicated TikTok specialists
- A steady stream of fresh creative and hooks in test
- Long-term growth focus rather than short-term spikes
- Predictable costs and reliable support
The team
Who runs your account.
Kristina Abbruzzese · Founder · Strategy · Paid advertising
Kristina sets the strategy, builds the campaigns and makes the weekly calls in your account. She’s scaled startups from zero to high seven figures in under a year, with accounts spanning childcare, wholesale, print, finance, automotive and ecommerce. Budget follows evidence: what works scales, what doesn’t gets switched off, and you’ll always know which is which.
Free TikTok ads audit | Wollongong
Free audit. No pitch.
A senior TikTok ads specialist records a Loom walkthrough of your account. Where the budget leaks, what to fix first and the order to fix it. Loom in your inbox inside 72 hours.
- Personalised Loom walkthrough of your live TikTok Ads Manager account.
- Wasted spend pinpointed by campaign and audience.
- Creative and hook review across the ads actually pulling weight.
- Specific actions ranked by pipeline impact, not vanity metrics.
Send the brief · 72 hrs to Loom
Audit my TikTok ads.
A few quick details. The Loom and written summary arrive within 72 hours. No follow-up calls unless you want one.
Encrypted in transit · never shared
Loom inside 72 hours
TikTok ads questions
Common questions, answered.
The questions Aesthetic gets asked most about TikTok advertising, with straight answers in plain English. If yours isn't here, the call covers it.
Cost and fit
What do TikTok ads cost in Australia?
Most businesses Aesthetic works with spend between $1,000 and $20,000 a month on TikTok, depending on goals and competition. You bid at auction and pay mostly per result, so the figure that matters is what a sale can afford to cost you.
Management fees are scoped separately and laid out on the pricing page.
Is TikTok worth it for my business?
Is TikTok, Meta or Google better for me?
They do different jobs. Google catches people already searching. Meta puts you in front of broad social audiences. TikTok is the cheapest attention and the strongest culture-led discovery.
Plenty of accounts run TikTok alongside Meta, and which comes first depends on where your customers already are.
Formats and creative
What's the best TikTok ad format?
In-Feed Ads in the For You feed are the workhorse where most budget belongs. Spark Ads, which boost a real organic post from you or a creator, tend to outperform because they keep the likes, comments and native feel of a genuine TikTok.
The right mix depends on your offer and your creative.
What kind of TikTok ad should I start with?
Short video that earns attention at the top of the funnel: creator-style UGC, a quick product demo or a short educational clip. Its job is to stop the scroll and build the audience you sell to later, so judge it on attention first. There's more on matching the creative to the stage in creatives for each stage of the funnel.
Do I need to be on camera or make the videos myself?
No. Aesthetic can direct creators through the TikTok Creator Marketplace, edit your existing footage or produce native content, so you don't have to be the face of it.
Creative is the job, and it's never left to chance.
How much creative does TikTok need?
More than any other platform. TikTok creative fatigues in days, not weeks, so the strategy is a steady stream of fresh hooks and edits rather than one hero video.
Volume and iteration are what keep costs down and results up.
Do you make the ad creative, or do I?
Both ways work. Aesthetic can produce the creative, direct it from creators or run what you supply, but the ads have to be built to be tested, not signed off for looking nice.
Creative is where most TikTok accounts win or lose, so it's never an afterthought here.
Should my TikTok ads look polished?
Usually not. TikTok rewards video that feels like it belongs in the feed: vertical, fast-paced and music-driven, with authentic content over polish. A quick edit of real footage often beats a studio ad that looks like an ad. The detail is in what to include in an image or video creative.
Results
How soon will TikTok ads start working?
Expect a learning period in weeks, not days. The account needs conversion volume to optimise against, and the creative needs a test cycle or two before the winners show. Read the trajectory at 30 days, the verdict at 90.
Anyone promising profit in the first week is reading from a different script.
Do I need the TikTok Pixel?
Yes, before any budget goes in. The TikTok Pixel on your site is what lets TikTok see your sales, optimise towards buyers and build the audiences you retarget later. No pixel means no retargeting and an algorithm guessing at what a result looks like. More in what retargeting is and why it matters.
Do you guarantee a return on TikTok ads?
No, because anyone who does is misleading you. What's guaranteed is the standard of work: specialists in the account, transparent reporting and a defined testing rhythm.
Results follow that standard, but TikTok runs an auction and nobody controls an auction.
Working together
Do I keep control of my TikTok ad account?
Yes. Aesthetic only works inside accounts you own. The TikTok Ads Manager account, the pixel data, the audiences and every dashboard stay yours, so nothing gets held hostage if you ever move on.
Agencies that run your ads through their own account are a trap worth avoiding.
Will you work with my existing TikTok account?
Yes, and most engagements start that way. The first step is an audit and cleanup rather than a from-scratch rebuild, because the existing pixel history and audiences are valuable and stay with the account.
What gets fixed first is whatever's quietly wasting money: stale creative, broken tracking or broad, blind targeting.
Do you only work with Wollongong businesses?
Aesthetic is based in Wollongong and runs TikTok accounts for brands across Australia and a handful of international clients. The office is open for in-person sessions by appointment.
Where you're based matters far less than whether your customers are on TikTok.
Answered by Kristina Abbruzzese, Founder, Aesthetic Digital Marketing
From the Learning Centre
Paid advertising, made clear.
Guides on paid social and the platforms around it, free in the Learning Centre.
Paid Advertising
Data Tracking
Facebook Ads
What a Meta Ads Agency Does, and If You Need One
Hiring a Meta ads agency is easy; judging one is hard. Here’s what a good agency actually does, what it should cost and the times you’re better off keeping your money.
Read article
Server-side Tracking: How to Teach Meta What a Good Customer Is
Your ad platform optimises for whatever you feed it, and most businesses feed it the wrong event. Here’s how server-side tracking and the Conversions API teach Meta to find customers, not just leads.
Read article
Why Your Meta ROAS Swings From 10x to 5x and When You Should Actually Worry
A 10x week followed by a 5x week feels like the algorithm broke. Usually it didn’t. Here’s how to tell normal Advantage+ volatility from a real problem, and the range to judge performance against.
Read article
TikTok ads agency | Wollongong
Ready to take TikTok ads seriously?
A free 15-minute strategy call with the strategist who'd run your account. No pitch, no pressure. You'll leave knowing exactly where the budget is leaking and what to fix first, even if you don't end up working with Aesthetic.