Website design and development in Wollongong.

A real website, not a template with your logo on top. It includes a homepage, one to two service pages, about and contact pages, a blog overview and article template, error and thank you pages, a pricing page, a booking page and a product or case study template, plus domain support, speed optimisation and launch coaching. Here's what a website actually costs in full.

Often $30,000 and up. Custom functionality, ecommerce, memberships, complex integrations and large content sites scope higher than the $14,000 starting point, and the figure is confirmed before any work starts. See custom web design and development for how a build is scoped.

Yes. At the end of the build you own the site, the domain and the content. Every project wraps with training so your team can make edits, and support doesn't disappear after the invoice. Read what goes into building a website from start to launch.

Because of what it fails to do. A site built with no conversion strategy can convert 30 to 70 percent lower than one that has it, so it quietly loses you leads every month it's live. The businesses that build cheap first usually come back to do it properly and pay twice. Here's how conversion rate optimisation fixes the leaks.

Generally WordPress. It gives you complete control over URLs, metadata and site structure, plus powerful SEO plugins. It was built for publishing in the first place. Shopify handles the basics well but limits how much you can fine-tune. The full breakdown is in Shopify vs WordPress.

Yes, through WooCommerce. It turns WordPress into a full online store with complete control over design, checkout and features. It takes more setup than Shopify, but the ceiling on customisation is much higher. Here's why WordPress suits small business websites.

WordPress is usually cheaper and more flexible. The software is free, then you pay for hosting, a theme and plugins. Shopify costs more each month but bundles hosting, security and support into a predictable fee, so you're paying for less hassle. See the two platforms side by side.

A lot of questions about your business. It's part strategy session, part therapy: how you want to be seen, what your customers are afraid of and where the gap is between what you're saying and what they're hearing. Everything after it gets easier. Read what goes into building a website.

When the message is unclear or the offer is complex. StoryBrand is Donald Miller's messaging structure, where your customer is the hero and your brand is the guide, and mapping a muddled message to it makes the site clearer and easier to act on. It's part of a custom build, and not every site needs it. Here's how StoryBrand shapes buyer perceptions.

You do it together. Once the wireframes are locked, the copy is written with you inside the Figma file. You bring the expert voice, Aesthetic brings clarity, tone and conversion psychology. That's the thinking behind content that converts.

Because structure decides how people move toward action. A sitemap lists every page the site needs and how they connect, and user flows map the path a visitor takes to book or buy, so the pages answer their questions in order. More on sitemaps and user flows.

A clear, specific headline, a supporting line on how and one primary call to action. Speak to the right people immediately, build the page like a funnel rather than a billboard and remove most of the noise. Here are the five secrets to a homepage that converts.

Six usual suspects: confusing navigation, slow loads, weak calls to action, a marathon checkout, poor mobile and thin product info. About 70% of carts get abandoned, and much of that is fixable through design alone. Read the common ecommerce usability issues and their fixes.

Yes. A rebuild puts strategy back under the site: the messaging, the structure, the copy and the design decisions that turn a visitor into an enquiry. See six Wollongong businesses rebuilt, before and after, on web design and development.