Fine Addition Sabers creates the most customisable sabers in the galaxy - literally. With over 8 billion build combinations, premium battle-ready materials, and full app control, it's the first saber system of its kind on Earth.

The brand had a solid product, a decent-looking website, and zero advertising history. They were known in niche corners of the internet, but hadn’t cracked mainstream recognition - or conversion. With high-ticket pricing and low traffic, they needed strategy, not just spend.

The brief

The challenge

Fine Addition Sabers had everything in place - except performance. Their site wasn’t converting, their traffic was low, and influencer outreach was going nowhere. As a high-ticket brand with a complex product, they needed to simplify the journey without dumbing down the offer. They’d never run paid ads, never structured a funnel, and never had a creative testing system in place. That’s where we came in.

Established brand with zero advertising infrastructure
Low website conversion rate
Difficulty reaching influencers and content creators
High-ticket pricing made impulse buys less likely

The approach

How it came together.

Website optimisation with heat mapping insights

We installed heatmaps and session recording tools to track exactly how users were interacting with the site. Based on real behaviour, we refined layout, messaging, and flow - creating a more intuitive journey that boosted conversions without needing a total redesign.

Creative production & influencers

We produced a wide variety of content styles - UGC, 3D animation, static product ads - to test what stuck. Then we built an ambassador program from scratch, complete with outreach templates and materials, and launched targeted collaboration efforts to get Fine Addition Sabers in the right hands.

Cross-platform paid media with layered retargeting

We launched a multi-platform campaign across Meta and Google, including creative testing, Performance Max, and Search. We also ran low-cost video view campaigns to feed retargeting audiences - then served high-intent users stronger CTAs based on engagement signals.

The work