In-Feed Ads
Native video in the For You feed, sound-on and full-screen. The workhorse format, where most budget belongs and most testing happens.
TikTok ads agency | Wollongong
TikTok ads that sell while they scroll.
Native short video built for how people actually watch TikTok, not polished ads people skip. Real tracked sales, transparent reporting and full account ownership from a Wollongong team.
100+
Australian brands trusting Aesthetic
Brands you'll recognise.
Clients across Aesthetic's web design, paid advertising, SEO and email work. The same standards apply to every TikTok ads account.
Choose your format
Every format, one TikTok account.
TikTok runs several ad formats from a single setup, each built for a different job. Some start the scroll, some capture the sale, some borrow the trust of a creator. The right mix depends on your offer and your creative.
Spark Ads
Boost an organic post, yours or a creator's, keeping its likes, comments and native feel. The best-performing format on TikTok, because it doesn't look bought.
Video Shopping Ads
Shoppable product video tied to TikTok Shop or your catalogue, with checkout close to the tap. Built for ecommerce, where the video is the storefront.
TopView
The first thing people see when they open the app, in full-screen sound-on video. Premium reach for a launch or a moment, not everyday performance.
Collection Ads
An in-feed video that opens a fast, in-app product gallery. A browse-and-buy path for catalogues, with no full site load to lose people on.
Creator content (UGC)
Not a placement but the engine behind all of them. Real creators via the TikTok Creator Marketplace. The raw material native ads are made of.
TikTok ads agency in Wollongong
Why aren't your TikTok ads working?
TikTok rarely fails because the platform is broken. It fails because the creative looks like an ad and burns out before anyone buys. The signs are usually obvious in hindsight.
Ads that look like ads
Polished, TV-style spots get skipped in half a second. TikTok rewards native, made-for-the-feed video, not something built for a boardroom.
One video, run into the ground
Creative fatigues on TikTok in days, not weeks. Run the same clip too long and costs climb fast while the hook stops earning the scroll.
Broad, cold and blind
Treating TikTok like a billboard, with no retargeting, no exclusions and no creator content. The algorithm needs signal and volume, not one ad to everyone.
Numbers that don't agree
TikTok says one thing, GA4 says another, your store says a third. Without the pixel and Events API set up properly, the algorithm chases the wrong buyers.
What you can expect
TikTok ads management that makes sense.
Plain-English strategy. Specialists who live in the ad account. Reporting that ties back to real sales. Three things any agency should already do, and rarely does.
Book a strategy callActually understand where your TikTok budget goes
Plain-English reporting on every campaign and creative. You follow the strategy, you see which videos are working, and you know what every dollar bought.
Zero
Buzzwords, ever
Video built to be tested, not admired
A steady stream of native hooks and edits, made for how people actually watch TikTok. The hook, the offer and the format all earn their place in the feed.
Always
Fresh hooks in test
Your ad account stays in your control
You keep the TikTok Ads Manager account, the pixel data, the audiences and every dashboard. No agency can lock you out when you choose to move on.
100%
Account ownership stays with you
Beyond boosting a video
The TikTok campaigns that actually sell.
Promoting a post is where most businesses start and stall. These are the campaign types that move the needle, each built for a different goal and a different stage of the buying decision.
Product Sales & Shop
Shoppable video and TikTok Shop campaigns for online stores. Brilliant with steady sales and clean tracking, a money pit when it's left to guess on a thin account.
Retargeting
Bring back the people who watched, engaged or visited and didn't buy. The cheapest sales in the account, once the video-view and site audiences are built properly.
Lead generation
Instant forms that fill in a tap, right inside the app. Fast and cheap, and only worth it when lead quality flows back so the algorithm chases buyers, not form-fillers.
Spark Ads
Put budget behind your best organic posts, or a creator's. The format people actually trust, because it keeps the likes, comments and native feel of a real TikTok.
Website conversions
Drive the right viewers to a strong offer, tracked end to end with the pixel and Events API. Best when the landing page keeps the pace the video set.
Reach & awareness
TopView and broad reach placements for launches and big moments. Cheap attention with low intent, used deliberately, not as the whole plan.
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Reviews you can verify.
These are real Google reviews from real clients. Numbers, quotes and stars unedited.
Work with a Wollongong TikTok team
TikTok ads management vs retainer.
Two ways to work with a TikTok ads agency, depending on how much control and consistency you want.
What do TikTok ads cost?TikTok ads management
Best for short-term campaigns or testing a new offer. A flexible, project-based approach where you only pay for the work delivered.
- Flexible, project-based setup
- Great for a product launch or seasonal push
- Pay for the work delivered, no ongoing commitments
- Useful when you want to stay close to the account day to day
TikTok ads retainer
Ideal for brands that want steady growth and consistent support. A retainer gives you an ongoing partnership with TikTok specialists who optimise, refresh the creative and report every month.
- Monthly partnership with dedicated TikTok specialists
- A steady stream of fresh creative and hooks in test
- Long-term growth focus rather than short-term spikes
- Predictable costs and reliable support
The team
Who runs your account.
Kristina Abbruzzese · Founder · Strategy · Paid advertising
Kristina sets the strategy, builds the campaigns and makes the weekly calls in your account. She’s scaled startups from zero to high seven figures in under a year, with accounts spanning childcare, wholesale, print, finance, automotive and ecommerce. Budget follows evidence: what works scales, what doesn’t gets switched off, and you’ll always know which is which.
Free TikTok ads audit | Wollongong
Free audit. No pitch.
A senior TikTok ads specialist records a Loom walkthrough of your account. Where the budget leaks, what to fix first, and the order to fix it. Loom in your inbox inside 72 hours.
- Personalised Loom walkthrough of your live TikTok Ads Manager account.
- Wasted spend pinpointed by campaign and audience.
- Creative and hook review across the ads actually pulling weight.
- Specific actions ranked by pipeline impact, not vanity metrics.
Send the brief ยท 72 hrs to Loom
Audit my TikTok ads.
A few quick details. The Loom and written summary arrive within 72 hours. No follow-up calls unless you want one.
Encrypted in transit ยท never shared
Loom inside 72 hours
What do TikTok ads cost in Australia?
Most businesses Aesthetic works with spend between $1,000 and $20,000 a month on TikTok, depending on goals and competition. You bid at auction and pay mostly per result, so the figure that matters is what a sale can afford to cost you.
Management fees are scoped separately and laid out on the pricing page.
Is TikTok worth it for my business?
Is TikTok, Meta or Google better for me?
They do different jobs. Google catches people already searching. Meta puts you in front of broad social audiences. TikTok is the cheapest attention and the strongest culture-led discovery.
Plenty of accounts run TikTok alongside Meta, and which comes first depends on where your customers already are.
Do I need to be on camera or make the videos myself?
No. Aesthetic can direct creators through the TikTok Creator Marketplace, edit your existing footage, or produce native content, so you don't have to be the face of it.
Creative is the job, and it's never left to chance.
How much creative does TikTok need?
More than any other platform. TikTok creative fatigues in days, not weeks, so the strategy is a steady stream of fresh hooks and edits rather than one hero video.
Volume and iteration are what keep costs down and results up.
How soon will TikTok ads start working?
Expect a learning period in weeks, not days. The account needs conversion volume to optimise against, and the creative needs a test cycle or two before the winners show. Read the trajectory at 30 days, the verdict at 90.
Anyone promising profit in the first week is reading from a different script.
Do I keep control of my TikTok ad account?
Yes. Aesthetic only works inside accounts you own. The TikTok Ads Manager account, the pixel data, the audiences and every dashboard stay yours, so nothing gets held hostage if you ever move on.
Agencies that run your ads through their own account are a trap worth avoiding.
What's the best TikTok ad format?
In-Feed Ads in the For You feed are the workhorse where most budget belongs. Spark Ads, which boost a real organic post from you or a creator, tend to outperform because they keep the likes, comments and native feel of a genuine TikTok.
The right mix depends on your offer and your creative.
Do you make the ad creative, or do I?
Both ways work. Aesthetic can produce the creative, direct it from creators, or run what you supply, but the ads have to be built to be tested, not signed off for looking nice.
Creative is where most TikTok accounts win or lose, so it's never an afterthought here.
Will you work with my existing TikTok account?
Yes, and most engagements start that way. The first step is an audit and cleanup rather than a from-scratch rebuild, because the existing pixel history and audiences are valuable and stay with the account.
What gets fixed first is whatever's quietly wasting money: stale creative, broken tracking or broad, blind targeting.
Do you guarantee a return on TikTok ads?
No, because anyone who does is misleading you. What's guaranteed is the standard of work: specialists in the account, transparent reporting and a defined testing rhythm.
Results follow that standard, but TikTok runs an auction and nobody controls an auction.
Do you only work with Wollongong businesses?
Aesthetic is based in Wollongong and runs TikTok accounts for brands across Australia and a handful of international clients. The office is open for in-person sessions by appointment.
Where you're based matters far less than whether your customers are on TikTok.
From the Learning Centre
Paid advertising, made clear.
Guides on paid social and the platforms around it, free in the Learning Centre.
Paid advertising
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Great ad copy grabs attention, builds trust and actually gets people to do something. The same principles carry straight across to TikTok.
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Meta's New Frequency Control Is Live. Here's The Truth No One Wants To Say.
Frequency quietly decides whether an audience burns out, and on TikTok, where creative fatigues in days, it matters more than anywhere.
15 February 2026 Read article Paid advertising
The Andromeda Era: What Meta's Update Means for Your Ads
How platform delivery engines are changing, and why clean data and fresh creative decide who wins in every ad auction.
15 February 2026 Read articleTikTok ads agency | Wollongong
Ready to take TikTok ads seriously?
A free 30-minute strategy call with the strategist who'd run your account. No pitch, no pressure. You'll leave knowing exactly where the budget is leaking and what to fix first, even if you don't end up working with Aesthetic.