Google Ads that earn their spend.

Most Australian businesses Aesthetic works with spend between $1,000 and $20,000 per month on Google Ads. The right figure depends on your industry, the keywords you want to bid on and how aggressive you want to be on volume. Aesthetic's management fees are scoped separately.

A deeper breakdown of paid advertising costs and what they include is in the cost guide.

Google Ads management is project-based: a campaign launch, a one-off rebuild or a fixed-scope optimisation.

A retainer is an ongoing monthly partnership: continuous optimisation, weekly reporting, and a senior Google Ads specialist on call. Most growing brands move from management to a retainer once results start compounding.

You should see clicks and impressions within hours of campaigns going live. Meaningful conversion data usually arrives in the first two to four weeks, and reliable patterns to optimise against by 60–90 days. Anyone promising overnight results either has unrealistic targets or is recycling existing demand.

The paid advertising performance guide goes into how to measure the early signals properly.

Yes. Aesthetic only works in accounts you own directly. The conversion data, audiences, creative and dashboards stay with you. No agency-locked manager account, no transferring data hostage situation.

A Google Partner agency has certified specialists, a minimum performance threshold across managed accounts, and access to dedicated Google representatives, beta features and promotional credits.

It matters because it is one of the few independently-verified signals that the team running your account actually knows what they are doing.

Yes. Most engagements start with an account audit, a 30-day cleanup and a structured rebuild rather than a from-scratch launch. Existing conversion history is valuable and stays with the account.

No, because anyone who does is misleading you. What Aesthetic guarantees is the standard of work: certified specialists, transparent reporting, and a defined optimisation cadence. Results follow that standard, but Google Ads is an auction and no one controls the auction.

100% of your media budget goes to Google. Aesthetic's management fee is separate and invoiced directly to you. You see every dollar of ad spend inside your own Google Ads account, with no agency markup hidden in the platform.

The first 30 days focus on diagnosis: which campaigns, keywords and audiences are losing money, and which can be saved. If a campaign type genuinely isn't right for your business, Aesthetic will tell you and recommend redirecting spend to SEO, email or paid social instead.

Yes. Most of the leverage in Google Ads sits in the landing page and the conversion tracking, not the campaigns themselves. Aesthetic builds landing pages, implements GA4 and GTM events, and verifies conversion data is flowing accurately before recommending a spend increase.

The landing page design page covers the conversion logic in detail.

You receive a live Looker Studio dashboard, a weekly written summary covering what changed and why, and a 30-minute monthly review call. No vanity metrics. The reports focus on revenue, cost per acquisition and incremental impact.

Google Ads captures existing demand. Meta and LinkedIn create new demand.

Most growing brands eventually run both, but the right starting point depends on whether your customers already search for what you sell. If they search, start with Google. If they don't, start with Meta or LinkedIn.

Yes. Aesthetic works with brands spending as little as $1,000 per month on media, and the management fee scales with the work involved. The threshold is less about budget and more about whether your offer has a clear customer and a profitable margin.

The four most common issues Aesthetic finds in audited accounts: broad match keywords without negative keyword lists, Performance Max with no asset group control, conversion tracking that double-counts or misses purchases, and zero connection between the ad copy and what the landing page actually says.

A free Google Ads audit walks through all four for your account.

Yes. Google Shopping is driven by your product feed, not your keywords. Performance Max is driven by your conversion data and asset quality. Treating them like Search campaigns is the single biggest mistake Aesthetic sees in ecommerce accounts.

Read the breakdowns on Google Shopping and Performance Max.

Aesthetic is based on Level 1, 1 Burelli Street, Wollongong NSW 2500. The team manages Google Ads accounts for brands across Australia and select international clients. The Wollongong office is open for in-person strategy sessions by appointment.